Marketing Manager

We believe in the power and joy of learning

At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.  

Our culture values diversity, engagement, and discovery

Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see https://www.cengagegroup.com/about/inclusion-and-diversity/.   

What you'll do here:

• Build and implement omnichannel marketing campaigns to improve brand awareness, consideration, retention, and expansion in the K-12 library and curriculum market.

• Develop lead-generation programs through content marketing, inbound strategies, and account-based marketing to drive demand and fuel pipeline.

• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. Leverage findings to craft positioning and effectively differentiate our solutions.

• Manage tradeshow and event marketing efforts, including pre-show engagement, social media, promotions, sponsorships, post-show engagement, and return on investment.

• Monitor and report on key performance indicators to measure the success of marketing initiatives and optimize campaign performance.

• Collaborate with cross-functional teams, including MarCom, Sales, Product Management, Customer Success and Training, PR, Event Marketing, and others to ensure alignment and increase marketing impact.

• Perform additional responsibilities as required.    

Skills you will need here:

• Bachelor's degree in Education, Marketing, Communications or related field.

• 5+ years of B2B marketing experience in K-12 EdTech/SaaS is preferred. Curriculum adoption or field marketing experience is highly desirable.

• A passion for creativity, agile marketing methodologies, and constantly seeking fresh ideas to overcome challenges.

• Outstanding communication, project management, and analytical skills with a focus on data-driven decision-making.

• Strong understanding of ABM, customer journey mapping, content marketing, and campaign development.

• Ability to work in a fast-paced environment, managing multiple projects.

• Experience using modern marketing tools and platforms (AI, Adobe CC, Asana, HubSpot, Salesforce, PowerBI, Website CMS, Google Analytics, etc.).

• Ability to travel up to 15%    

Gale, part of Cengage Group, partners with librarians and educators around the world to connect 30 million distinct learners annually to essential digital content through user-friendly technology that enhances experiences and improves learning outcomes. For more than 65 years, Gale has collaborated with academic institutions, schools, and public libraries around the world, empowering discovery and insights that push the boundaries of traditional research and advance learners in all areas of life.    

Cengage Group does not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.     

Cengage Group is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] or you may call us at +1 (617) 289-7917.   

About Cengage Group

Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.

Compensation

At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.

The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location.  Sales roles often incorporate a significant incentive compensation program beyond this base pay range.

$58,300.00 - $93,200.00 USD