Marketing Manager

Heilind Electronics is seeking a Supplier Marketing Manager to lead marketing planning and execution for an assigned portfolio of strategic supplier partners.

This role sits at the intersection of supplier partnership, product marketing, integrated campaigns, market strategy and performance analytics. The Supplier Marketing Manager works closely with Heilind's Supplier Business Managers, supplier partners, Sales and Marketing teams to translate business and product priorities into targeted programs that connect supplier solutions with relevant customers, industries and applications.

This is an ideal role for a B2B marketer who can think strategically while maintaining strong execution discipline; someone who can understand what a supplier is trying to accomplish, recommend the right marketing approach, coordinate the resources needed to execute it and use results to improve the next investment.

What You'll Do

• Own an assigned supplier portfolio. Develop annual marketing plans that align supplier objectives with Heilind's business priorities, target industries, applications, audiences and product-growth opportunities.
• Manage supplier co-op investments. Plan and manage assigned marketing budgets, monitor utilization and commitments, maintain required documentation and ensure investments support defined objectives.
• Develop integrated campaigns. Translate supplier and business priorities into programs across digital advertising, email, web, content, social media, third-party media, sales enablement, events and other relevant channels.
• Lead programs from plan through completion. Develop campaign briefs, coordinate internal resources, manage approvals and deadlines, maintain project documentation and ensure supplier commitments are delivered.
• Build strong supplier partnerships. Serve as the primary Marketing liaison for assigned suppliers and Supplier Business Managers, providing clear communication, program visibility and proactive recommendations.
• Measure and improve performance. Maintain campaign dashboards, conduct quarterly performance reviews and translate results into insights and recommendations for future programs and investments.
• Connect marketing with the business. Work with Sales, Supplier Management and Product teams to identify customer, product, application and market opportunities that can be supported through marketing.
• Drive continuous improvement. Use analytics, marketing technology, automation, AI and evolving best practices to improve marketing effectiveness and execution.

EDUCATION/EXPERIENCE:

• Bachelor's degree in Marketing, Business, Communications or related field, or equivalent relevant experience
• 5+ years of progressive B2B marketing experience

SKILLS AND REQUIREMENTS:

• To perform the position, you must be a U.S. Person as defined by ITAR. ITAR defines a US Person as a US Citizen, US Permanent Resident (I.e., 'Green Card Holder'), Political Asylee, or Refugee.
• Experience developing and executing integrated marketing campaigns
• Supplier, partner, channel or co-op marketing experience strongly preferred
• Electronic components, distribution, manufacturing, industrial technology or related technical-market experience preferred
• Strong project-management skills with the ability to manage multiple programs, budgets and deadlines simultaneously
• Experience using marketing analytics to evaluate performance and make recommendations
• Strong written, verbal and presentation skills
• Ability to build productive relationships with external partners and cross-functional internal teams
• Strong attention to detail combined with the ability to understand broader business objectives
• Experience with project-management and reporting platforms preferred

What Success Looks Like

Successful Supplier Marketing Managers at Heilind do more than execute marketing activities. They understand the business objective behind the investment, connect supplier products to meaningful customer and market opportunities, maintain disciplined ownership of programs and budgets, and use performance insights to continuously improve results.

They are trusted partners to suppliers and internal stakeholders because they communicate proactively, execute consistently, understand the strategy behind their programs and bring recommendations, not just reports, to the table.

PHYSICAL REQUIREMENTS:

While performing the duties of this job the employee is often required to stand, sit, use computers, read, write, type, use copy machines, file paperwork, use telephones, and utilize written and oral communication to interact with clients, co-workers, and customers. Reasonable accommodations may be made to enable individuals to perform the essential functions of this job.

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.  Substantial movements (motions) of the wrists, hands, and/or fingers (paperwork, typing, using mouse/keyboard). The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

WORKING CONDITIONS:

Position is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work.)

Equal Opportunity Employer

We are an Equal Employment Opportunity employer that values the strength diversity brings to the workplace. All qualified applicants, regardless of race, color, religion, gender, sexual orientation, marital status, gender identity or expression, national origin, genetics, age, disability status, protected veteran status, or any other characteristic protected by applicable law, are strongly encouraged to apply. 

The projected salary range is $85,000-$90,000 with actual compensation determined based on the candidate’s experience, qualifications, skills, and other job-related factors.