Marketing Manager, Paid Media

About The RoleThe RealReal is seeking a highly motivated and experienced marketing manager to lead our integrated marketing efforts across a diverse set of digital and offline media channels. This ideal candidate for this role is a strategic thinker who thrives in a data-informed culture and brings strong analytical and optimization expertise balanced with creative storytelling. In this role, you will manage media agencies and partners, optimize campaigns for maximum impact and ROI to drive business growth, and collaborate closely with brand and creative teams.
*States Not Eligible: AK, AR, DE, KS, MS, ND, SD, WY

What You Get To Do Every Day

• Develop, implement, and manage comprehensive marketing strategies across a variety of channels, including:

• Display advertising, app advertising, affiliate marketing, and emerging digital advertising platforms.

• Manage Television, audio, and direct mail.

• Oversee and manage external media agencies, ensuring alignment with overall marketing objectives, budget adherence, and performance targets.

• Monitor campaign performance, identify trends, and implement optimizations to improve efficiency and effectiveness across all channels.

• Work closely with brand, creative, product, and other internal teams to ensure consistent messaging, brand voice, and seamless campaign integration.

• Manage marketing budgets effectively, allocating resources strategically to achieve business goals.

• Provide regular reporting on campaign performance, insights, and recommendations to senior leadership.

• Stay informed of industry trends, competitive landscape, and emerging technologies to identify new opportunities and best practices.

What You Bring To The Role

Minimum Requirements:

• 5+ years of experience in marketing, with a strong focus on integrated campaign management across digital and offline channels.

• Proven experience managing media agencies and driving successful outcomes.

• Demonstrated ability to leverage data and analytics for strategic decision-making and campaign optimization.

• Strong understanding of performance marketing metrics and ROI analysis.

• Excellent communication, interpersonal, and presentation skills.

• Creative mindset with a passion for brand building and innovative marketing solutions.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously

Preferred Requirements:

• Bachelor's degree in Marketing, Business, or a related field.

• Experience in e-commerce, marketplaces, or luxury retail is a plus.

Compensation, Benefits, + Perks

The expected salary range for this role is $115,000.00-$135,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.