Marketing Manager (German Speaking)

Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. We’re re-defining e-commerce by blending community, shopping, and entertainment into a community just for you. As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.

From fashion, beauty, and electronics to collectibles like trading cards, comic books, and even live plants, our live auctions have something for everyone.

And we’re just getting started! As one of the fastest growing marketplaces, we’re looking for bold, forward-thinking problem solvers across all functional areas. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business, and bring people together through commerce.

As a Marketing Manager at Whatnot, you will own the growth of a product category in the DACH market while helping shape how we scale categories across Europe. You’ll immerse yourself in your category and the community around it, design campaigns that resonate authentically, and drive acquisition and retention in your market. In this role, you will:

• Drive user acquisition for your category in our European markets, developing campaigns and events that generate community buzz and grow demand on Whatnot.

• Build and manage a roster of influencers and creators, treating influencer marketing as a core performance channel. You’ll identify, onboard, and manage partners to drive first-time buyers with a focus on conversion and retention metrics.

• Develop high-performing content in partnership with our creative team for paid campaigns, ensuring ads deliver exceptional conversion and first-time buyer growth.

• Lead the planning and execution of digital and in-person events, partnering with sellers and internal teams to deliver programs that build awareness and drive core supply and demand metrics in Germany.

• Measure the effectiveness of marketing initiatives, using data to refine strategy, scale what works into EU-wide playbooks, and partner with US counterparts to adapt proven approaches for the DACH market.

Team members in this role are required to be within commuting distance of our London or Berlin hubs.

We’re looking for a marketer with the experience and drive to take a category from zero to one in the DACH market, using influencer, paid, and event marketing as growth engines.

• Experience: 5–10 years in consumer or category marketing, ideally in fast-paced, high-growth environments. You’ve seen excellent marketing first-hand and applied those lessons to drive measurable results.

• Influencer marketing expertise: Proven track record building and managing a roster of influencers and creators as a performance channel, driving first-time buyers at competitive CAC.

• Creative & performance content: Ability to develop and deliver content that performs in paid ads and fuels acquisition at scale.

• Event marketing: Experience planning and executing digital and in-person events that deliver measurable growth and community engagement.

• Fluent in German & English (written & spoken) with a deep understanding of German cultural and community dynamics

• Executional excellence & data-driven mindset: Proven ability to fully own end-to-end campaigns, track KPIs, and optimise based on insights. SQL knowledge is ideal.

• Mindset: Low ego, adaptable, and comfortable taking on unstructured challenges. You thrive in fast-moving environments and aren’t afraid to roll up your sleeves.

• Passion for creator communities or categories that thrive on Whatnot (e.g., fashion, collectibles, sneakers)

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

  • Home office setup allowance

  • Monthly allowance for cell phone and internet

• Care benefits

  • Monthly allowance for wellness

  • Annual allowance towards Childcare

  • Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; Pension plans internationally

• Monthly allowance to dogfood the app

  • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

  • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.