Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7 million customers access over $40 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $6.3B.
We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.
We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.
About the Role:
The Partner Marketing Manager is responsible for managing marketing partnerships with Flex Pay’s partners to promote the Flex Pay product on partner platforms. They will focus on creating and executing integrated marketing campaigns with the partners to introduce new customers to the product and drive repeat user rates. The Partner Marketing Manager will work closely with key internal stakeholders like Commercial, Design, Product, and Compliance, as well as external partner marketing teams to oversee campaigns promoting Upgrade’s Buy Now Pay Later product. Additionally, they will focus on creating and executing marketing campaigns across all customer touchpoints including Upgrade’s website, email marketing channels, and app.
The Partner Marketing Manager establishes strong marketing relationships with partners, ideates and creates integrated marketing campaigns on a partner-specific level, and analyzes and tracks marketing performance.
What You’ll Do:
- Support the Director of Flex Pay Marketing and the Flex Pay Commercial Account Management team by developing vertical and partner-level marketing plans designed to build relationships with decision makers, secure meetings, generate marketing opportunities, and increase share of transaction volume
- Build direct relationships with merchant partner marketing teams to increase exposure of Flex Pay’s value prop across partner marketing channels throughout the customer journey
- Develop creative, customized programs to drive demand with enterprise accounts, using a multi-channel, integrated marketing approach including a variety of tactics like email, display, paid media and social
- Collaborate cross-functionally with Commercial, Design, Product, and Compliance to ensure cohesive marketing support
- Gather research and insights on partner accounts as well as potential new partners to design ABM campaigns and create case studies
- Track and analyze the success of marketing programs to determine the most effective marketing mix and optimize resources
- Support company participation in conferences and trade shows with marketing materials
- Manage consumer marketing efforts across the Upgrade ecosystem
- Develop creative, customized programs to drive demand with Upgrade customers, using a multi-channel, integrated marketing approach including a variety of tactics like email, website and app marketing
- Coordinate with sales team on marketing collateral for sales pitches
What We Look For:
- 4-6 years’ experience in integrated marketing, preferably with a background in marketing a travel brand, retail brand, or financial product
- Ability to create and execute multiple custom campaigns on a partner-specific level
- Strong content writer with a proficient sense of marketing design to oversee design process for marketing materials
- Effective communication skills to manage relationships with partners and cross-functionally
- Demonstrated attention to detail to oversee marketing-compliance review process
- Strong project management skills with the ability to facilitate meetings, present marketing campaigns to partners, and adapt to a fast-paced deadline-driven environment
- Experienced consumer marketer with a strong understanding of product marketing within a larger multi-vertical brand
Nice to Have:
- Travel industry experience, retail industry experience, and/or financial marketing experience
- Familiarity with Jira, Figma, Braze, Qualtrics, Tableau
- Knowledge of paid media
What We Offer You:
- Competitive salary and stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Competitive 401(k) and RRSP program
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
The compensation range of this position is USD $135,000 - $170,000 annually plus equity and benefits. Within this range, an individual's base pay will be dependent on a variety of factors, including without limitation, job-related knowledge, skills, education, and experience.
#BI-Hybrid #LI-Hybrid
For California residents: Upgrade's California Notice at Collection and Privacy Policy describes our practices regarding the collection, use, and disclosure of the personal information of job applicants.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement. English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.
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