The Marketing Manager will build and scale customer marketing strategies, leading integrated campaigns and ensuring alignment across sales and marketing functions to drive customer adoption and retention.
ControlUp is a leader in Digital Employee Experience (DEX), evolving IT operations with agentic AI to deliver Autonomous Endpoint Management (AEM) and a digital workspace that runs itself.
Our platform transforms millions of real-time signals into intelligent action, bridging the gap between deep visibility and automated remediation. We turn "IT headaches" and employee frustration into self-healing operations, allowing organizations to move beyond reactive troubleshooting toward a future where technology works seamlessly in the background.
We’re here to ensure the workday runs without disruptions.
No tool sprawl, no wasted time, and no friction. Just technology that works for people, not against them, so they can stay focused on what they do best.
One platform. One powerful shift in how work flows.
About the Role:
We are looking for a strategic, hands-on marketing manager to build and scale our customer marketing motion and own our integrated campaign strategy and planning. This role is critical for driving adoption, retention, and expansion throughout the customer lifecycle.
The ideal candidate is a self-starter who will take ownership of the full customer marketing strategy—from adoption to renewal—in a high-growth environment.
This person will also lead the execution of specific integrated campaigns, focusing on core sales plays and aligning product marketing, field marketing, digital, sales, and customer success around a shared campaign framework.
This role is ideal for someone who can think big, execute quickly, and thrive in a company where processes are still being defined.
Why This Role Matters
This role sits at the intersection of strategy, execution, and customer impact. You’ll help define how we go to market, how we tell our story, and how we turn customers into long-term advocates, all while building foundational programs that scale with the business.
What You’ll Own:
- Customer Marketing (Build & Scale)
- Design and execute customer marketing programs that support:
- Customer adoption and value realization
- Retention and renewal influence
- Expansion and cross-sell opportunities
- Advocacy (case studies, reviews, references, community)
- Own the customer lifecycle marketing strategy, working with Customer Success and Product to identify moments that matter
- Launch scalable programs such as: Customer campaigns and nurtures, Customer storytelling and proof points, Reference and advocacy programs, Customer communications tied to launches and releases, Define success metrics for customer marketing (engagement, retention influence, expansion pipeline, advocacy output)
- Own the end-to-end integrated campaign framework, including:
- Annual and quarterly campaign planning
- Core messaging and value propositions Channel orchestration across digital, field, partners, lifecycle, and sales motionsTranslate company and GTM priorities into clear, measurable campaign plans with defined audiences, objectives, and KPIs
- Serve as the central point of coordination across marketing functions to ensure campaigns launch on time and with consistency
- Partner closely with Sales, RevOps, and Field Marketing to align campaigns to pipeline goals and sales motions
- Develop campaign briefs, timelines, and post-campaign performance analysis
- Act as a strategic connector across Product Marketing, Demand Gen, Field/Events, Digital, Partner Marketing, Sales, and CS
- Balance strategy and execution: comfortable building plans while also rolling up sleeves to launch programs
- Continuously test, learn, and optimize based on performance data
Integrated Campaign Strategy & Planning
Cross-Functional Leadership & Execution
What You’ll Bring:
- 6–9+ years of B2B marketing experience, ideally in high-growth SaaS or technology companiesProven experience owning integrated campaign strategy and executionDirect experience in customer marketing, lifecycle marketing, or post-sale programsStrong understanding of B2B funnels, GTM motions, and sales alignmentExperience working cross-functionally in ambiguous, fast-moving environmentsHighly organized, strong communicator, and comfortable leading through influenceData-driven mindset with experience using performance insights to optimize campaigns
- Nice to Have
- Experience in pre-IPO or scaling organizations
- Exposure to partner or ecosystem marketing
- Experience supporting both enterprise and mid-market motions
Why You’ll Love It Here:
- Global, Not Isolated: You’ll work with a diverse team spanning the US, EMEA, and Israel. We’re known for our vibrant social culture, and once a year, the entire global company comes together for a major offsite to reconnect in person.
- Meaningful Impact: Make a real impact from day one, working with cutting-edge technology in a fast-paced, global environment.
- Collaborative & Growth-Driven: Join a collaborative, empowering culture where learning and professional growth are encouraged.
Ready to join? Apply now and help us shape the future of IT and employee experience.
Top Skills
Customer Marketing
Integrated Campaign Strategy
SaaS
Similar Jobs
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
Manage audit engagements while providing performance feedback, conducting risk assessments, ensuring GAAP compliance, and leading community and business development initiatives.
Top Skills:
Fasb Accounting StandardsGaap
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
As an Audit Manager, you'll oversee audit engagements, guide teams, ensure compliance with accounting standards, and build client relationships.
Top Skills:
Accounting SoftwareFasb Accounting StandardsGaap
Cloud • Fintech • Software • Business Intelligence • Consulting • Financial Services
As an Audit Manager, you'll manage audit engagements, ensure compliance with regulations, lead teams, and assist clients with accounting standards, while enhancing relationships and driving operational excellence.
Top Skills:
Fasb Accounting StandardsGaapExcel
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
