Marketing Manager, Accolades

Forbes seeks a Marketing Manager to serve as the primary B2B marketing lead for the Accolades customer acquisition and retention campaigns that drive revenue. This role owns the full campaign lifecycle—from strategy to execution across various channels including email, digital, social (organic and paid), content (articles, video), events, direct response and more. This includes coordinating all cross-functional resources - Creative, Content, Data, Product and more. The Manager is responsible for ensuring campaigns are delivered on time, within scope metrics, and adhere strictly to brand and data compliance standards.

The ideal candidate is both analytically minded and business savvy, skilled at interpreting data to inform strategy to guide campaign and customer purchase paths or positioning.

Responsibilities

• Strategize and execute multi-channel demand generation and nurture campaigns from translating strategic marketing objectives into documented project plans and timelines, through post-launch campaign execution and optimizations.
• Manage complex dependencies across multiple campaigns at the same time, managing marketing channel tactics and continuously monitoring campaign success metrics to drive revenue and other success metrics.
• Act as the central project lead, managing the flow of campaign assets (copy, creative, audience segments) and facilitating collaboration across all teams (Creative, Content, Data, Product) to ensure timely delivery and stakeholder alignment.
• Define, document, and continuously optimize procedures for efficient campaign execution, including managing the campaign project management platform (e.g., Asana, Monday, Jira) for centralized task tracking, resource allocation, and maintaining a clear record of campaign assets and approvals.
• Enforce QA protocols to ensure flawless campaign execution and adherence to all brand guidelines and data compliance standards before launch.
• Manage stakeholder expectations, including leading status meetings and providing proactive, clear communication regarding project progress and potential risks to leadership. 
• Support A/B testing initiatives to identify and scale successful campaign elements.
• Stay on the cutting edge of marketing trends and emerging opportunities, driven by curiosity, energy, and a passion for excellence.
• Foster a highly collaborative environment, excelling as a communicator and adeptly prioritizing tasks in our fast-paced setting.
• Conduct market research and competitive analysis to inform campaign strategies and tactics.

The ideal candidate:

• Minimum 3 years in B2B marketing, managing complex, multi-channel acquisition and retention campaigns (e.g., email nurtures, paid media support, events), demonstrating outstanding email marketing expertise and a track record of delivering remarkable results.
• Foundational understanding of the marketing technology stack (Salesforce, Marketing Cloud, Account Engagement) to define requirements and coordinate testing.
• Hands-on experience with leading marketing automation systems (experience with Pardot is a PLUS!), Salesforce CRM, and Customer Data Platforms (CDP's).
• Proficiency in project management and workflow tools (e.g., Asana, Monday, Jira) for resource scheduling, task tracking, and process documentation.
• Proven experience designing, documenting, and implementing efficient campaign workflows to reduce bottlenecks and improve time-to-market.
• Track record in creating and activating successful paid social media campaigns.
• Experience defining campaign reporting requirements (KPIs) and verifying campaign tracking and reporting are tested and ready for use.
• Proven ability to enforce Quality Assurance (QA) protocols to ensure all campaigns comply with brand guidelines, legal requirements, and data privacy policies (e.g., CAN-SPAM, GDPR, CCPA, etc.).
• Driven by curiosity, energy, and a passion for exploring new marketing opportunities.
• Stellar communication skills and an innate ability to collaborate effectively with teams.
• The talent to prioritize and deliver results in a fast-paced environment.
• Demonstrates a privacy and compliance first mindset in all marketing activities.

The annual base salary range for this role is $90,000 - $100,000.

Forbes has estimated the compensation range set forth above in good faith.  The compensation range is what we believe we will offer, and ultimately pay, a successful candidate.  In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so.  Should we make any such changes, this advertisement will be revised to reflect such revisions.  We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.  Thank you for your interest in joining Forbes!

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