Marketing & Events Manager

Summary: The Marketing & Events Manager (MEM) advances SMOC’s mission by leading and executing strategic marketing, communications, and fundraising event initiatives that increase community awareness, strengthen donor engagement, and support revenue growth. Reporting to the Director of Resource Development, this role balances hands-on implementation with ownership of measurable outcomes.

The MEM is responsible for developing strategy with senior management, managing execution, and ensuring that marketing and event efforts directly contribute to organizational visibility, stakeholder engagement, and the agency’s financial sustainability.

Why Work for SMOC?

• Paid Time Off: All full-time employees can accrue up to 3 weeks of vacation, and 2 weeks of sick time and are eligible for 12 paid holidays during their first year of employment.
• Employer-paid Life Insurance & AD&D and Long-Term Disability for full-time employees.
• Comprehensive Benefits Package including Medical Plans through Mass General Brigham with an HRA Employer cost-sharing program, Dental Plans with Orthodontic Coverage, and EyeMed Vision Insurance available to full-time employees.
• 403(B) Retirement Plan with a company match starting on day one for all full-time and part-time employees.
• Additional voluntary benefits including; Term and Whole Life Insurance, Accident Insurance, Critical Illness, Hospital indemnity, and Short-Term Disability.
• Flexible Spending Accounts, Dependent Care Accounts, Employee Assistance Program, Tuition Reimbursement and more.

Primary Responsibilities:

Marketing Strategy & Execution

• In collaboration with Senior Leadership, develop and implement annual marketing and communications plans aligned with agency and fundraising goals.
• Lead integrated marketing campaigns across digital, print, and social media platforms.
• Create, design, and oversee production of marketing materials, sponsorship collateral, impact reports, and branded assets.
• Oversee SMOC’s website content, ensuring accurate, timely, and compelling content in collaboration with agency leadership and program directors.
• Monitor and analyze campaign performance metrics (engagement, reach, donor response, event participation) and adjust strategies to improve results.
• Own brand consistency across all departments and affiliate organizations while directly supporting program-specific marketing needs.
• Social Media: coordinate social media information with program directors, organize content and proactively generate social media posts.
• Coordinate photography of events and strategically distribute across internal/external channels.

Fundraising & Event Leadership

• In partnership with Director of Development, generate and implement marketing and engagement strategies for fundraising and cultivation events.
• Lead planning and coordination of agency events, including timelines, vendor management, sponsorship promotion, communications, and logistics.
• Actively participate in event execution (including on-site leadership, photography, and content capture when needed).
• Evaluate event outcomes against revenue and engagement goals and recommend improvements for future growth.

Cross-Functional Leadership & Accountability

• Serve as primary liaison between the Resource Development team, senior management and program directors to align messaging with agency priorities.
• Support and guide internal staff and external vendors, when applicable.
• Manage assigned marketing and event budgets, ensuring responsible allocation of resources and cost-effective results.
• Translate organizational strategy into actionable marketing initiatives with clear timelines and deliverables.
• Take ownership of deliverables from concept through completion, ensuring quality, timeliness, and measurable impact.

Organizational Stewardship

• Ensure confidentiality of client, employee, and agency information in accordance with regulatory and funder requirements.
• Maintain compliance with branding standards and organizational policies.
• Perform additional responsibilities as assigned to support agency growth and mission impact.

Knowledge and Skill Requirements: 

• Bachelor’s Degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
• Minimum of four (4) years of progressively responsible experience in nonprofit marketing, communications, or social services, including project or team leadership responsibilities.
• Excellent written and verbal communication and attention to detail.
• Mission-Driven Leadership: Demonstrated commitment to advancing SMOC’s mission, with the ability to align marketing and engagement strategies with donor interests, community needs, and organizational goals.
• Strategic Relationship Management: Proven ability to build, strengthen, and sustain relationships with donors, community partners, staff, and stakeholders. Skilled at understanding diverse motivations and fostering inclusive engagement across cultures and communities.
• Results-Oriented Management: Track record of setting measurable goals, monitoring performance metrics, and driving marketing and event initiatives that achieve defined revenue, visibility, and engagement outcomes.
• Collaborative Leadership: Ability to lead cross-functional projects, mobilize internal and external resources, and work effectively across departments. Demonstrated confidence in navigating challenges and facilitating solutions.
• Brand & Communications Stewardship: Experience managing and protecting organizational brand identity across multiple platforms. Ability to oversee messaging strategy, ensure consistency, and translate mission impact into compelling communications.
• Project & Operational Management: Strong organizational and project management skills, with the ability to prioritize competing deadlines while maintaining high standards of quality and accountability.
• Technical Proficiency: Proficient in Microsoft Office (Word, Excel, Outlook), CRM systems (e.g., Salesforce), website content management systems, digital marketing platforms, and emerging communication technologies.
• Financial & Administrative Oversight: Ability to manage marketing-related budgets, documentation, and reporting requirements accurately and in a timely manner.
• Compliance & Confidentiality: Commitment to maintaining confidentiality of client, employee, and agency information in accordance with federal and state regulations and funder requirements.
• Transportation Requirements: Valid Massachusetts driver’s license and access to a reliable, insured, and registered vehicle.

Organizational Relationship: Directly reports to the Director of Resource Development. Direct and indirect reports to this position are none.

Physical Requirement: Must be able to travel across the Agency footprint areas via personal vehicle. Must be able to sit or stand for a prolonged period. Must be able to operate a computer and complete extensive paperwork.

Working Conditions: As part of the responsibilities of this position, the Marketing & Events Manager will have direct or incidental contact with clients served by SMOC in various programs funded or administered through the Executive Office of Health and Human Services. A successful background check is required.

Hybrid Work Option: Hybrid work is permissible in some positions at SMOC depending on the key functions and responsibilities. The Marketing & Events Manager position is eligible to work from home 20% of the week in scheduling coordination with the department manager.