Marketing Events Manager

As the Marketing Events Manager, you will be the engine responsible for the end-to-end planning, flawless execution, and optimization of owned, internal, partner, and third-party sponsored events. This spans everything from large-scale trade shows with compelling booth activations to smaller, high-value 1:1 executive meeting programs.

You will work closely with cross-functional teams to create compelling activations, thought leadership, and awareness that promote our campaigns effectively. The ideal candidate is a metric-driven, disciplined professional who can bring creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

• Create an annual events strategy and plan to drive awareness and pipeline with key target accounts and ICPs.

• Drive the planning, execution, and optimization of third-party and partner-sponsored events, owned events, and internal events to drive engagement, generate leads, and enhance brand presence.

• Maintain project deliverables and timelines in project management tools, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.

• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.

• Work with sales and CS teams to identify key target accounts and contacts, select attendees for on-site meetings, and run pre-event know-before-you-go sessions.

• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.

• Partner with Content, Design, and Product Marketing to develop creative booth activations, customer stories, messaging, and event experiences that bring the brand story to life and ensure a high-quality attendee experience.

• Partner with sales to ensure generated leads are routed correctly and worked by reps pre- and post-campaign.

• Establish a centralized event reporting system using CRM and data tools (e.g., Salesforce) to track performance metrics, including MQA-to-SQA conversion, cost-per-lead (CPL), and pipeline influence, to prove event ROI.

• Create post-event follow-up strategies to nurture leads and convert attendees into customers.

• Support the broader Partner Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

This confidential opportunity is presented by HighlightTA, your on-demand talent team. We make hiring easy with flexible, on-demand talent solutions. We partner with startups and scale-ups to embed talent partners, lead recruitment projects, and manage full talent functions. Our data-driven approach ensures fast hiring and access to top-tier talent, while flexible terms help you save time and reduce costs.

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