Marketing Data and Analytics Lead

ABOUT FREED:

Doctors are overworked, burnt out, and are quitting in masses.

At Freed, we combine clinician love with the latest AI tech and intense execution to create products that make clinicians happier.

Our first product is an AI scribe that automates medical documentation.

Since May of 2023, we have:

• Acquired 20,000 paying and loving clinicians

• Generated 70,000 patient notes daily and over 2 million monthly

• Made thousands of clinicians happier

With the backing of Sequoia Capital and other world-class VC’s, we are rapidly expanding our product offering. Patient-facing assistants, patient insights, EHR integrations, and other products are being built and used by thousands of clinicians every day.

We are looking for entrepreneurs. Fast, ambitious, and smart individuals who want to take care of the people who care for our health. Expect intense, clinician-focused, and interesting co-workers who want to win.

With offices in both San Francisco and New York City, we embrace a hybrid schedule that brings out the best in teamwork and innovation. Our teams come together in person three days a week to collaborate, connect, and have a little fun along the way.

ABOUT THE ROLE

The Marketing Data and Analytics Lead will play a key role in shaping our marketing efforts by structuring, gathering, analyzing, and interpreting data to optimize our strategies. You will be responsible for establishing data-driven decision-making processes, driving marketing team performance analysis, and continuously improving ROI. You will collaborate closely with cross-functional teams to deliver actionable insights and provide strategic recommendations that drive growth.

HOW YOU’LL HAVE IMPACT

• Lead the development of the marketing analytics strategy and execution across all digital channels.

• Oversee the integration of marketing data from various sources (e.g., CRM, web analytics, paid media, email campaigns, social media, etc).

• Ensure data quality, accuracy, and integrity across all marketing systems.

• Establish KPIs and develop dashboards to measure and track the success of marketing campaigns and initiatives.

• Perform deep-dive analyses into campaign performance, identifying trends, insights, and areas for optimization.

• Use data-driven insights to continuously enhance marketing strategies, including customer acquisition, retention, and overall engagement.

• Build complex models and conduct multivariate testing to optimize marketing efforts (e.g., A/B testing, predictive modeling).

• Provide regular reporting to the CMO and executive team on the health and performance of marketing efforts.

• Conduct cohort analysis, customer segmentation, and lifetime value (LTV) analysis to guide decision-making.

• Partner with marketing, product, and sales teams to align on business objectives, understand data needs, and deliver impactful insights.

• Serve as the go-to expert on marketing analytics for senior leadership, translating data insights into actionable business recommendations.

• Constantly assess the effectiveness of marketing strategies, implementing iterative improvements based on real-time data and results.

• Recommend innovative solutions for marketing automation and efficiency improvements.

WHAT YOU’LL BRING

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related field (Master’s degree is a plus).

• 7-10 years of experience in marketing data and analytics, preferably in a fast-paced startup or technology environment.

• Strong background in measuring a PLG motion as well as digital marketing channels.

• Proven track record of using data to drive marketing strategy and decision-making.

• Experience with advanced data analysis tools (e.g., Google Analytics, Looker, SQL, R, Python, etc).

• Advanced proficiency in data visualization and reporting tools (e.g., Looker, Google Data Studio, Power BI).

• Strong analytical and problem-solving skills with the ability to turn complex data into clear, actionable insights.

• Deep understanding of customer segmentation, behavior tracking, and predictive analytics.

• Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
  

WHAT WE'LL BRING

• Competitive salary and equity in a high-growth company

• Opportunity to make an immediate impact

• Medical, dental, and vision coverage

• Unlimited paid time off

• Company-sponsored annual retreats

Compensation Range: $180K - $200K