Coordinates digital marketing campaigns across email, social media, websites, advertising, CRM, and streaming platforms. Creates and edits content, writes promotional and fundraising copy, supports audience segmentation and analytics, maintains website content, and assists with SEO and patron engagement initiatives. The role collaborates across departments, supports seasonal staff and interns, protects brand voice, and requires in-person work during the summer Festival season, including occasional nights, weekends, and travel.
TITLE: Marketing Coordinator
STATUS: Full-time; year-round. Remote work possible through May; in-person work required June – August.
REPORTS TO: Digital Marketing Manager
DEPARTMENT: Marketing
WORKS WITH: Marketing colleagues, Patron Services team, Community Engagement team, The School team, Archives team, Programming team, Philanthropy team
COMPENSATION: $50,000 - $60,000 (Grade 2 Level). Onsite room and board (three meals/day) provided upon summer arrival through August .
BENEFITS: Health, vision and dental insurance, FSA, Dependent Care FSA, 403b, Annual retirement employer contribution, paid time off, life insurance, short- and long-term disability, Employee Assistance Program.
HOURS: The schedule fluctuates year-round and may require night and weekend hours and travel, including in support of Fall and Spring programming. The Festival season (June–August) operates on a six-day schedule; if a sixth day of work is required, it is compensated with equivalent comp time before the end of the Festival season.
SUMMER ONLY: Three meals a day, free access to classes, performances, talks, and studio space (pending availability).
Jacob’s Pillow seeks a Marketing Coordinator to join the Marketing Department to develop, implement, and support marketing strategy that promotes the organization's mission and pillars of programming, including performances and artist residencies; philanthropic events and appeals; professional training programs through The School at Jacob’s Pillow; Community Engagement programs; and Archives and audience engagement programs.
This role will work closely with the Director of Marketing and directly support the Digital Marketing Manager on the deployment of email campaigns and automations, assisting with digital content creation in collaboration with the Social Media Manager, streaming platform management, website content management, and contributing an active voice to all Marketing department efforts to reach new and existing audiences in clear, engaging, and creative ways.
Remote work is possible for this position from September into May. From mid-May through August, this position requires full-time in-person summer working hours during the annual Jacob’s Pillow Dance Festival in Becket, Massachusetts, with onsite room and board provided by Jacob’s Pillow.
QualificationsRESPONSIBILITIES
- Email Marketing: Serve as a writer and creator of Jacob’s Pillow email campaigns and email automations, including newsletters, promotional content, fundraising appeals, and customer service emails, supervised and assigned by the Digital Marketing Manager.
- Digital/Social Advertising and Campaign Analytics: In collaboration with the Digital Marketing Manager and Social Media Manager, work with the Pillow’s digital marketing firm, Capacity, on organic and digital advertising needs. Support organic and paid social media campaigns by creating content, writing ad copy, and pulling audience targeting segments from Tessitura as needed, alongside regular reporting. In collaboration with the Digital Marketing Manager, assist in managing CRM efforts aligned with audience segmentation and focused on acquisition as well as customer retention and loyalty.
- Website CMS/Analytics: Support the Digital Marketing Manager and Marketing/Audience Development Coordinator with website and TNEW projects, including web page creation and editing, online calendar updates and regular website maintenance, assistance in development and implementation of website messaging tools, SEO strategy, analytic reporting and analysis, Digital Crossroads builds and maintenance, as well as suggesting areas of improvement for patron and user journey.
- Team Collaboration: Work proactively alongside the marketing team staff to support the overall programing at Jacob’s Pillow, including but not limited to the creation and distribution of signage, webpages, streaming opportunities, giving campaigns, and email campaigns. Assist the Digital Marketing Manager and department with training and strategic support to interns, seasonal staff, and year-round staff as needed, with guidance and direction from the Manager. Assist in creating seamless patron experience regarding access to in person and online experiences. Protect brand voice and integrity in all published and digitally distributed content.
REQUIRED QUALIFICATIONS
- Bachelor's degree in marketing, communications, business, or related field, or equivalent experience
- 1-3 years of experience in digital marketing, social media, or related roles
- Experience with marketing campaigns and project coordination
PREFERRED QUALIFICATIONS
Candidates with alternative professional experiences and qualifications equivalent to those listed below are encouraged to apply.
- Previous digital marketing and/or arts organization experience
- Basic HTML knowledge
- Experience working with email marketing and automation services, such as MailChimp, Constant Contact, Wordfly, or Prospect2
- Experience working with Content Management Systems
- Experience working with CRM platforms such as Tessitura or Salesforce
- Strong written and communication skills
- Strong organizational skills, with experience in managing multiple projects at one time
- Availability for 6-day workweeks during the Festival
- Experience working with Canva, PhotoShop, InDesign, and other Creative Suite programs a plus
- Passion for and knowledge of dance and the performing arts a major plus
SKILLS & QUALITIES
- Demonstrate outstanding attention to detail
- Ability to solve problems in a strategic manner
- Strong analytical & communication skills
- Utilizes effective time-management skills
- Well-organized, self-motivated, goal-oriented, and flexible
*Not sure you meet 100% of the qualifications? Research shows that men apply for jobs when they fulfill an average of 60% of the criteria, but women tend to apply only if they meet 100% of them. Yet, people who are systematically marginalized tend only to apply if they meet every requirement. We encourage you to apply if you believe you could excel in this role. Please use your cover letter to tell us about what you hope to bring to this role. We are dedicated to considering a broad array of candidates, including those with diverse workplace experiences and backgrounds. So, whether you're returning to work after a gap in employment, simply looking to transition, or taking the next step in your career path, we will be glad to have you on our radar.
APPLICATION PROCESS
Video and/or audio applications are welcome (though not required), in addition to written expressions of interest.
Additional Documents: We may ask for a writing sample or a sample spreadsheet to better understand your expertise and fit for the role.
Accessibility Accommodations: Should you require any accommodations to facilitate your application, please don’t hesitate to reach out to us at [email protected]. We are committed to providing support throughout the application journey, whether that’s through email, a phone conversation, or a video call.
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