Responsible for promoting brand awareness and sales of ORAFOL Americas products through the development and execution of effective marketing communications, materials and programs. This position is also responsible for maintaining the integrity of the ORAFOL brand identity with graphic and artistic production throughout all marketing touch points (including print, website, email, social media, retail signage, POP, packaging).
ESSENTIAL FUNCTIONS
Develop concepts, graphics and layouts for effective product illustrations, brochures, magazine ads, websites, and tradeshows in cooperation with other members of the Marketing team
Monitors the timing, integrity, and quality of deliverables for multiple projects simultaneously from inception through the creative process to the execution of all materials.
Edit, crop and manipulate all images for optimal file size for upload speed and resolution requirements
Oversee design, placement and updates of all graphic components of website.
Develop and maintain product image library; update Marketing ftp for distributors and sales force.
Coordinate work of outside vendors, agencies, art services, translations services, web designer, marketing, printers, and colleagues, as necessary, to ensure timely and cost-effective results
Concept, design and upload pre and post trade show communications
Develop and execute required collateral for trade shows, booth graphic content
Collaborates with the marketing team to develop and implement design solutions and to ensure successful representation (i.e., cohesive messaging and consistent branding) of the brand across all media.
Monitor all trademarks and ensure that marks are used in compliance with corporate brand standards; monitor company and distributor usage to ensure compliance
May handle copyright, reprint, and permission processes;
Follows prescribed safety regulations
Maintains an optimal level of product quality and adheres to ORAFOLs Quality Program
Additional tasks as required by management
Education Requirements:
College degree or equivalent experience in Graphic Design or related field.
Work Experience
4 - 8 years of graphic design experience
o Two years relevant experience with an agency and/or graphics industry experience preferred.
Strong project and time management skills are a must
Ability to demonstrate skills to create effective visual communication materials (such as brochures, catalogs, ads, HTML email, web pages, direct mail pieces and catalogs)
Proficient use of popular design and pre-press programs such as Photoshop, Illustrator, InDesign, etc.
Familiar with Adobe Acrobat Professional, Dream weaver, Premier, After effects, and Flash
Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
Media buying and planning experience preferred.
Ability to develop and execute project plans and budgets
Aptitudes & Characteristics:
Must have a positive can do attitude
Must be a fast learner, driven and self-motivated; strive towards continuous improvement;
Ability to work with little or no supervision, multi-task and meet deadlines;
Excellent teamwork, organization and communication skills
Willingness to travel (less than 30%)
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