Develop marketing strategy, targeting, and tactical plans; create creative briefs for agencies; build and test marketing campaigns; analyze market and campaign performance; present insights to executives and enable sales with strategic tools.
Bounteous is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing.
Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success.
This position is responsible for interfacing with internal teams to establish the strategy, targeting, and tactical marketing plan. This position is the primary interface between internal marketing organizations and external advertising agencies and will be responsible for developing creative briefs that guide the agencies in creating award-winning and effective creative. This includes the development of messaging strategies, targeting opportunities, and creative execution. Development of marketing test plans to determine the effectiveness of marketing, targeting, and creative strategies. Requires the ability to package strategies and results into professional presentations for communication to peers, superiors, and executive levels of the organization.
Information Security Responsibilities
- Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
- Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
- Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
- Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information
Experience:
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Agency and/or client side marketing and/or CRM experience.
- Experience and ability to manage cross-functional teams across all levels of the organization.
- Experience balancing multiple priorities to meet deadlines in a dynamic environment.
- Experience with Google Suite.
- Experience with campaign automation tools such as Workfront, Marketo, Adobe Journey Optimizer Experience in base marketing.
- Experience working with internal or external marketing or advertising agencies.
- Confident verbal communication skills.
- Strong organizational and project management skills.
- Digital experience of trends and key business drivers.
- Presented findings and insights targeted to what that audience cares about (up to the executive level).
- Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities
- Translated market knowledge and strategy into compelling stories and tools for the sales team.
Education:
- Bachelor’s degree in Marketing, Market Research, Master’s degree, MBA
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Bounteous is proud to be an equal opportunity employer. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous is willing to sponsor eligible candidates for employment visas.
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Bounteous Boston, Massachusetts, USA Office
Bounteous Boston Collaboration Center Office
10 High St, Suite 705, Boston, Massachusetts, United States, 02110 1605
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