Marketing Campaign Operations Manager

Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity 

As a Marketing Campaign Operations Manager, reporting directly to the Director, Marketing Operations, you will play a critical role in driving the success of our marketing campaigns, supporting a growing Marketing function as our campaigns increase in volume, complexity, and sophistication. Your primary responsibilities will include defining and upholding campaign operations processes, strategy, and execution, managing program templates and token strategy, and fulfilling campaign activation requests from internal customers. These requests can range from simple email sends to managing complex programs such as always-on webinars. Additionally, you will collaborate with the Marketing team to test and track program effectiveness, ensuring our campaigns achieve the desired outcomes. 

The Skillset 

• B.A. or B.S.

• 3+ years of hands-on experience with Marketo, demonstrating proficiency in managing and optimizing complex campaigns

• Familiarity with a variety of MarTech tools, including Drift, On24, Wistia, iCapture, Splash, and Unbounce, showcasing an ability to leverage technology for campaign success and efficiency.

• Exceptional attention to detail, ensuring all aspects of campaign operations are executed with precision

• Strong project planning and management skills, capable of handling multiple complex campaigns simultaneously

• Excellent communication and relationship-building skills, fostering strong partnerships with internal stakeholders

• Strong team player who thrives in a collaborative environment, valuing input and cooperation from all team members

• Demonstrated ability to track, test, and optimize program performance, providing actionable insights for continuous improvement

• Growth mindset rooted in curiosity about program performance and optimization

• Ability to adapt and respond to challenges swiftly, maintaining the smooth execution of campaigns

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Marketing Analytics and Insight Manager at Flock Safety. 

The First 30 Days

• Achieve a comprehensive understanding of current Campaign Operations processes to enable seamless management of Campaign Operations and execution of requests

• Execute Campaign Operations requests ensuring alignment with documented processes and maintaining quality assurance standards

• Begin auditing and identification of campaign process improvements to enhance efficiency, reduce bottlenecks, and increase the effectiveness of our Campaign Operations

The First 60 Days 

• Take full ownership of campaign activation ensuring timely, accurate, and efficient execution of all Marketing campaigns

• Implement proposed campaign process improvements to enhance efficiency, reduce bottlenecks, and optimize the overall effectiveness of our Campaign Operations

• Implement and begin enforcing Service Level Agreements (SLAs) for Campaign Operations to enhance operational efficiency, improve accountability, and ensure timely and consistent delivery of Marketing campaigns

90 Days & Beyond 

• Establish key reporting metrics & standardized campaign reporting to ensure consistency and uniformity in reporting, enabling the entire Marketing team to look at the same data for informed, data-driven decisions

• Identify ways to optimize our martech stack to enhance Campaign Operations and ensure all tools effectively meet the needs of the Marketing and Marketing Operations teams

• Update existing Campaign Operations documentation to ensure completeness, consistent knowledge sharing, and adherence to best practices

The Interview Process 

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are. 

2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field. 

3. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners. 

4. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more. 

Salary & Equity

In this role, you’ll receive a starting salary between $100,000 and $120,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat. 

The Perks

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.