As a Marketing Automation Specialist, you will manage HubSpot, optimize marketing workflows, and enhance sales conversion strategies, ensuring effective campaign execution.
About Lumafield:
Lumafield was founded in 2019 to upgrade manufacturing.
We are engineers with deep experience across the product development cycle, from initial ideas to shipping hardware, across industries and specializations, who became frustrated by the cost and complexity of modern manufacturing. So we decided to upgrade it.
Engineers make million-dollar decisions every day, and they need tools that give them the greatest possible insight into their products. By offering unprecedented visibility into products, as well as AI-driven tools that highlight problems and generate quantitative data, Lumafield promises to revolutionize the way complex products are created, manufactured, and used across industries. We started with industrial CT scanning, which for us was the most valuable but underutilized tool in the manufacturing toolbox, enabling us to rapidly inspect essential components non-destructively.
We rebuilt the whole system, from X-ray capture, to computer vision analysis, to web-based collaboration, to the entire business model, making the most advanced manufacturing tech more accessible to every industry. Our company, like our platform, is designed for upgrades. We’re building for greater intelligence, autonomy, and speed. For deeper vision, operational excellence, and powerful insights. And then we'll upgrade it all again.
Lumafield is headquartered in Cambridge, MA, and has an office in San Francisco, CA.
About the role:
We are seeking a tech-savvy Marketing Automation Specialist to own and optimize our HubSpot marketing automation platform, along with other digital and AI tools supporting both our marketing and Sales Development Representative teams. This role requires close collaboration with marketing and sales teams to ensure seamless campaign execution and lead management, alongside identifying opportunities to enhance workflows and implement new technologies.
What You'll Do:
- Take full ownership of the HubSpot marketing automation platform, ensuring all marketing campaigns, lead nurturing, workflows, and reporting tools are running smoothly and effectively
- Own the integrations between marketing tools and the implementation of new tools
- Collaborate with the Sales Operations team to align automation strategies with business goals and improve pipeline conversion
- Proactively identify process bottlenecks, technical issues, and gaps in automation, and propose and implement solutions
- Ensure all new leads enter HubSpot effectively, and identify trends and opportunities for improved conversion
- Stay current with emerging marketing and sales technologies and features; evaluate and recommend new tools or enhancements to improve team performance and ROI
- Educate and train employees on how to use tools as needed for their roles
- Continuously look for new ways to elevate the Lumafield marketing tech stack
About You:
- 4+ years of experience in Marketing or Sales Operations and/or systems management
- Strong understanding of marketing operations, data analysis, sales processes, and CRM integrations.
- Excellent problem-solving skills and ability to work independently and collaboratively across teams.
- Strong communication and training skills to empower others in tool usage.
- Detail-oriented with a focus on continuous improvement and innovation.
Bonus Points For:
- Experience implementing AI-driven marketing technologies
- Willingness to travel between our Boston and San Francisco offices regularly
Lumafield offers both competitive cash and equity compensation, as well as a health & wellness stipend, 401k, parental leave, flexible PTO, commuter benefits, company wide events and more!
Lumafield is committed to building a team that represents a variety of backgrounds, perspectives, and skills, because the more inclusive we are, the better our work will be. Do you feel like your skills don’t meet every single requirement listed? We encourage you to apply anyway – If you’re excited about our technology, the opportunity, and are eager to learn more we’d love to hear from you!
In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability, genetic information or veteran status.
Reach out if you want to be a part of what we are building.
Top Skills
Ai Tools
CRM
Hubspot
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