Marketing Automation Manager

Primary Purpose:

Execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. Work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. Assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. Assist in the development of tools, processes and frameworks to further best practices and deliver impactful email marketing programs.

This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions and Responsibilities:

• Develop, execute, and optimize marketing automation campaigns across channels including email and SMS, ensuring accuracy in content, audience segmentation, personalization, and deployment.
• Create automated, multi-touch prospect and customer lifecycle programs, including both campaign-based and journey-based experiences.
• Build personalized marketing campaigns with working knowledge of creating landing pages and web forms that align in design, tone, and functionality.
• Provide recommendations and input on goals, objectives, strategy and email best practices.
• Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Microsoft Dynamics, Google Analytics)
• Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
• Stays current on email best practices and marketing technology industry trends to identify opportunities
• Keep Marketing Automation documentation current - including naming conventions, best practices, processes, and procedures.
• Mentor and coach a junior team of marketing automation analysts, providing guidance on best practices, campaign execution, data quality and troubleshooting

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Communications or related field
• 3 years of experience implementing and managing Marketing Automation programs and technology, preferably using Salesforce Marketing Cloud (ExactTarget) and/or Pardot
  • In lieu of a degree, an additional 3 years of experience may be considered

Preferred Qualifications:

• Ability to work in a fast-paced environment working with multiple stakeholders.
• Experience managing projects of varying complexity; time and project management are critical skills.
• Demonstrated resourcefulness, motivation, initiative, and creative problem solving.
• Understanding of persona-based marketing, targeting and segmentation.
• Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
• Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
• Must be flexible with the ability to adapt to, and drive change.
• Self-starter with strong interpersonal skills who both works well within a team and independently
• Certification with Salesforce and marketing automation tools a plus.
• Marketing Cloud AMPScript and SQL knowledge is preferred
• HTML and Adobe Photoshop skills a plus

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $77,000-$102,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.