Marketing Automation Manager

About the Opportunity

The Marketing Automation Manager leads the Marketing Operations team and serves as the organization’s subject-matter expert in Technolutions Slate for marketing. This hands-on leadership role is suited to a technically savvy, detail-oriented, and resourceful professional who can manage people while directly contributing to the work. The position directs email marketing efforts, supports events across multiple event platforms, integrates Slate with other online marketing tools, and oversees workflows, prospect data, audience segmentation, lead management, reporting, dashboards, and system documentation.

Key Responsibilities & Accountabilities

Marketing Operations and Process Management

• Develop, document, and enforce business processes to ensure appropriate setup, reporting, documentation, training, and adherence to governance standards
• Analyze, design, and implement effective workflows that streamline marketing operations
• Define and execute improvements that enhance productivity, efficiency, and scalability for marketing operations users
• Onboard new software and processes, connect application programming interfaces (APIs), and store user data
• Create, maintain, and regularly update accurate and comprehensive system and process documentation

Day-to-Day Marketing Operations Support

• Assign work and ensure it is completed accurately and on time
• Conduct reporting, testing, and analysis to support and improve processes and business workflows
• Collaborate with marketing teams to enhance and troubleshoot the lead management process and integrations with marketing automation platforms
• Monitor, audit, identify, and resolve prospect data accuracy, quality, and integrity issues
• Support bulk data imports
• Optimize data quality using automated programs that perform regular data hygiene activities
• Recommend audience segmentation and targeting approaches
• Oversee data querying, targeting, and lead scoring

Marketing Automation Stakeholder Support

• Provide marketing automation support for stakeholders in EM
• Support digital marketing automation solutions in Slate that provide engagement insights from acquisition through advocacy, measure results, and help stakeholders connect and engage with customers
• Advise stakeholders on the technical setup of campaigns and templates
• Continuously analyze and identify new ways to build and nurture the prospective student pipeline and support business growth
• Design and implement business process models that support the technical execution of automated tactics
• Apply knowledge of the marketing mix and integrated marketing principles and strategy to campaign and stakeholder support
• Guide the creation of reports and dashboards covering lead generation and marketing attribution to support data-informed decision-making
• Support events across multiple event platforms and integrate Slate with other online marketing tools

Marketing Operations Team Supervision

• Lead and manage the Marketing Operations team
• Provide coaching and mentorship to Marketing Operations staff
• Conduct performance evaluations and support performance improvement and staff professional development
• Perform other duties as assigned

Required

• Bachelor’s degree
• Five years of marketing automation experience using Slate
• Experience managing a group of contributors
• Experience with all aspects of the marketing mix and with integrated marketing principles and strategy
• Expertise in Slate tools, HTML, CSS, and Liquid markup and conditional logic
• Strong analytical and critical-thinking skills, including the ability to identify gaps, research solutions, implement plans, and assess performance
• Confident and proactive management skills, with exceptional attention to process and detail
• Ability to effectively manage staff and multiple concurrent projects, including requirements gathering, design, project planning, and project management, in a dynamic, high-pressure environment
• Proven ability to communicate complex ideas and data clearly to nontechnical audiences
• Ability to understand business needs and translate them into technical requirements
• Strong teamwork and cross-functional collaboration skills
• Adaptability to changing market and organizational needs

Position Type

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.  

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Compensation Grade/Pay Type:

Expected Hiring Range:

With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.