Marketing Associate

This highly visible, individual contributor role is pivotal in driving the success of our marketing initiatives across channels, campaigns, and social platforms. We are seeking a scrappy, versatile Marketing Associate who thrives in a fast-paced environment and is passionate about crafting and executing campaigns that drive lead generation and brand awareness. This role is perfect for someone with a “jack-of-all-trades” mindset, ready to take ownership of multiple marketing functions and support the broader marketing strategy—including managing our channel partner marketing campaigns to maximize co-branded opportunities and joint go-to-market efforts. Bonus points for experience in Fintech, Banking, or B2B Go-To-Market efforts.

Team: Will join a team of ~40 across Marketing, Sales, Sales Engineering, Customer Success, Implementations and Operations

Reporting: Reporting to Tesha Choi, Head of Marketing (get to know Tesha here)

Similar job titles: Digital Marketing, Social Marketing

Base Salary: 55,500 - $74,000

Bonus & Equity: Amount employees are eligible for annual performance bonuses and equity grants as part of our commitment to shared success!

Benefits & Perks: Check them out HERE!

WHAT WE’LL TRUST YOU TO DELIVER: 

• Strategic Campaign Execution: You’ll be responsible for creating, managing, and executing marketing campaigns across multiple partners, ensuring alignment with brand and business objectives. This includes developing co-branded content, crafting compelling messaging tailored to target audiences, and executing multi-channel campaigns spanning email, paid media, webinars, and social platforms. Strong project management skills will be key, as you’ll oversee joint campaign timelines, coordinate deliverables across internal teams and partner stakeholders, and ensure co-marketing agreements are met. You’ll also track performance metrics, analyze data insights, and optimize strategies to maximize lead generation and brand impact.
• HubSpot Proficiency: You'll need to develop a deep understanding of HubSpot, including managing CRM workflows, nurturing campaigns, and segmenting lists. Experience with HubSpot’s reporting tools will help you analyze performance and optimize campaigns for lead conversion.
• Lead Generation and Performance Analysis: You’ll need an analytical mindset to track and execute lead generation campaigns effectively. This involves sourcing campaigns, monitoring ROI, and continuously optimizing efforts based on key performance metrics like lead quality and conversion rates.
• Social Media Expertise: You’ll be responsible for overseeing organic social media content and paid campaigns, particularly on LinkedIn. Strong creative skills are needed to engage followers, while data analysis will help you optimize social ad spend for maximum impact.
• Creative Asset Development: Bonus points for having design skills to quickly create marketing assets, including graphics and visuals, using tools like Canva. You’ll need to develop materials that are both on-brand and high-quality, ready to be deployed in campaigns and social media efforts.
• Collaborative Teamwork: Working across marketing, sales, and partner teams will require excellent communication and collaboration skills. You’ll need to gather input from multiple teams to ensure the materials you create are impactful, on-message, and aligned with both customer needs and organizational goals.
• Scrappy, Curious, and Results-Driven: You’ll need a proactive, resourceful mindset to thrive in a dynamic environment. We’re looking for someone who’s eager to own projects, solve problems on the fly, and deliver impactful marketing results across a variety of channels. Your curiosity and drive to learn will be key as you take initiative and adapt to new challenges, ensuring that every campaign and project contributes to the business’s growth.

WHAT YOU LIKELY BRING TO THE TABLE: 

• Bachelor's degree in marketing, business, or a related field preferred.
• 2+ years of experience in marketing, preferably in the fintech industry.
• Strong communication skills, with the ability to tailor messaging to diverse buyer types, bringing our content to life in a way that resonates with each audience.
• Strong track record of creating impactful materials and campaigns that drive engagement and growth.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Collaborative approach to work, with the ability to build relationships and work effectively in cross-functional teams.
• Familiarity with CRM systems and marketing tools is a plus.