Marketing Associate (PupGum)

Who We Are

Spot & Tango is an innovative pet health & wellness brand that delivers personalized meal plans on a subscription basis. Our recipes are developed by leading animal nutritionists and are made with only real, human-grade ingredients... and nothing artificial! We have lofty goals (to make every dog in the country healthier, and every pet parent happier!) and we are looking for the right people to help us get there. This is an exciting opportunity to join a VC-backed, high-growth, e-commerce startup and have an outsized impact in an extremely fast-paced environment. Plus, you get to think about dogs all day! 

The Role

We’re looking for a Marketing Associate to help build PupGum, our newest brand and a first-of-its-kind dog dental chew powered by clinically proven compounds that freshen breath and clean teeth.

This is a high-ownership, high-execution role for someone early in their career who wants to move fast, be creative, and take on real responsibility. The ideal candidate is energized by being both creative and analytical: someone who’s excited to work across paid marketing, organic growth, partnerships, influencer marketing, and content creation / strategy, and who brings a strong bias toward action.

You’ll support and execute initiatives across core organic and paid channels (e.g., creative testing, landing pages, messaging, and performance analysis) to unlock new sources of awareness and customer acquisition. Working closely with cross-functional partners, you’ll identify, test, and scale growth levers such as ambassador and influencer programs, partnerships, field activations, community initiatives, PR, SEO, and organic content. 

Who You Are

You’re a storyteller. You’re creative and naturally curious - you appreciate great branding and marketing, and you know you could build that yourself. You’re equally comfortable with high level strategic thinking and detail oriented marketing work. You thrive by taking ownership of projects and driving them forward without needing hand-holding. You are an exceptional communicator who can manage various external and brand relationships. You’re excited about the opportunity to help craft the storytelling and marketing for a fast-growing, innovative brand end-to-end.

Responsibilities: 

• Creator Briefing & Content Strategy - Build, manage, and scale PupGum’s influencer and UGC content to amplify the brand’s mission, credibility, and reach across priority channels. Draft clear, insight-driven creative briefs for ambassadors and influencers; review submissions and provide structured, actionable feedback to ensure alignment with brand voice and performance goals
• Hands-On Content Creation - Act as a high-quality content creator yourself — developing, editing, and iterating on short-form, social, and campaign content to both drive performance and set the creative bar for the broader creator ecosystem
• Program Performance & Optimization - Track marketing activity and performance, analyze impact on engagement and downstream business metrics, and continuously optimize the program based on learnings
• Partnerships & External Relationships - Assist with PR initiatives, including managing press materials and supporting press events and activations. Manage strategic relationships with agencies, creators, partners, and advisors to extend reach and accelerate impact. 

This role offers the opportunity to expand scope over time into performance marketing, product research, and broader brand strategy, with direct exposure to senior leadership and company-level decision-making.

Qualifications:

• 2-3 years of marketing experience, ideally with exposure to paid media, influencer programs, public relations, or event marketing. Bonus: experience in the pet industry, eCommerce, partnerships, SEO, or field marketing
• Bachelor’s degree, preferably from top-tier college
• Strong organizational and project management skills
• Exceptional written and verbal communication skills
• Passion for brand-building and customer experience
• Dog lovers are a plus!

This is a hybrid position based in our Midtown Manhattan office.

In office presence is required on Mondays, Wednesdays, and Thursdays.