The Marketing Analytics Specialist analyzes data to improve marketing strategies, coordinates ad campaigns, tracks performance metrics, and creates reports for decision-making.
Position Summary:
The Marketing Analytics Specialist supports the organization's marketing and communications efforts by collecting, analyzing, and interpreting data to inform decision making and improve marketing effectiveness. This role partners with cross-functional teams to translate data insights into actionable recommendations, monitor performance against goals and support continuous improvement.
The specialist helps ensure that marketing strategies are data-informed, aligned with organizational priorities, and responsive to audience needs.
Key Responsibilities
- Collaborate with program teams to develop, schedule, and implement ad campaigns to support recruitment
- Develop monthly analytic reports to track program metrics, email marketing metrics, and social media metrics, with the goal of increasing engagement across our platforms.
- Support advancement of JVS’s programs, events, employer partnerships, and fundraising by creating social media campaigns, building emails in Pardot, and supporting with outreach as assigned
- Create graphics in Canva for social media, specifically for holidays
- Support program outreach by updating program flyers and creating graduation invitations
- Perform A/B testing, campaign ROI analysis, and segmentation analysis
- Optimize marketing campaigns, email marketing, social media, and display & search advertising using analytical findings.
- Manage Google Ads and Meta Business Suite, optimizing SEO practices, publicizing programs, events, and fundraising campaigns
Requirements
- Google Ads & Google Analytics
- Meta Business Suite
- Salesforce/Pardot
- Canva/Adobe Suite
- MS Office
- Social Media Platforms
- Web design
- SEO
- Writing skills
- Marketing analytics acumen
- Photo + video content capturing skills (added bonus)
Required Education and Experience
- Bachelor’s degree in marketing, communications, journalism, or similar field, or equivalent work experience
- Expertise in Google Ads
- Expertise in Meta Business Suite
- 1-2 years of work experience in the marketing field, nonprofit marketing a plus
- Strong understanding of marketing analytics, with the ability to collect and analyze data effectively
- Salesforce experience required
- Email marketing experience preferred, specifically in Pardot
- Experience using Canva and/or Adobe Suite
- Exceptional writing, research and communication skills
- Proficiency with MS Office, Google Analytics, social media platforms, SEO/SEM and back-end web design (HTML knowledge a plus).
Top Skills
Adobe Suite
Canva
Google Ads
Google Analytics
HTML
Meta Business Suite
MS Office
Pardot
Salesforce
Seo
Social Media
JVS Boston Boston, Massachusetts, USA Office
75 Federal Street, Boston, MA, United States, 02110
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