Marketing Analytics Senior Manager

Primary Purpose

The Marketing Analytics Senior Manager is responsible for analytics support and delivery of digital marketing analytics for multiple lines of business (LOBs).

This role will elevate digital marketing analytics practice, evaluate marketing channel performance, and drive customer growth at Bright Horizons. This position will partner across the organization to understand stakeholder learning objectives, data availability, and how to answer tough questions and will communicate with leaders in Marketing, Product, IT, and agencies. This role focuses on ensuring robust analytical capabilities and streamlined processes, enabling self-service analytics, and effectively managing intake and prioritization of analytics requests from various internal stakeholders. This role leads a small team and works with remote teams across the US, UK, and India, during EST business hours.

This is a remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Digital Marketing & Performance Analytics:
  • Meet regularly with digital channel managers to understand marketing goals and support with appropriate analysis.
  • Lead detailed bi-weekly reviews of overall pipeline health, including identification of new trends or changes that could impact growth potential or acquisition funnel efficiency.
  • Manage reporting processes, from intake to distribution, using agile methodologies. Ensure that the goal of every analysis is clearly defined, projects are documented, and that all final presentations are organized in a logical and impactful manner.
  • Triage incoming analytics requests, prioritize workload, groom backlog, and proactively follow up on open tasks. 
  • Continuously document and refine analytics processes for efficiency and clarity. 
  • Lead ad-hoc analysis and consolidate findings into actionable insights.
  • Build automated dashboards, visualizations, and funnel reports that highlight marketing channel performance and opportunities.
  • Coach the analytics team and other marketing staff on how to interoperate data or self-serve using the data you provide.
  • In partnership with IT, own digital analytics tools, marketing data hygiene/QA, and roadmap development (connecting data points to develop more robust analyses).
  • Partner with digital product managers to identify user friction and lead conversion rate optimization (CRO)
  • Lead rigorous A/B testing and analysis.
  • Develop attribution models to measure performance across many channels.
  • Embrace company values and HEART principles. Model leadership and teamwork.

Minimum Qualifications:

• Bachelor's Degree in Business, Marketing, Analytics, or related field
  • In lieu of a degree, an additional 5 years of experience in Marketing Analytics would be considered
• 5 years Marketing Analytics experience or a related area
• 3 years of experience with Google Analytics, Google Tag Manager, email performance analytics, and paid channel measurement within a large organization or agency.
• 1 year of people leadership experience.

Preferred Qualifications:

• Demonstrated success driving business impact through analysis in a corporate environment
• Demonstrated success in managing complex multi-channel reporting and consumer funnel
• Deep expertise with Google Analytics, Google Tag Manager
• Experience with Google Big Query and Google Search Console
• Experience leading rigorous A/B tests and CRO
• Experience evaluating advertising and email channel performance
• Experience with BI tools and data visualization (Power BI, Looker, Tableau, Qlik, or similar)
• Experience with behavioral analytics tools (FullStory, HotJar,or similar)
• Experience leveraging CDP data for insights 
• Excellent communication and stakeholder management skills. 
• Experience managing a small team or contractor resources 

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $123,000-$138,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 120 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• Paid vacation, sick, holiday, and parental bonding leave
• 401(k) retirement plan
• Long-term and short-term disability insurance
• Life insurance
• Money-saving discounts and financial planning tools
• Tuition assistance and education coaching
• Caregiving support and resources for the children and adults in your family
• Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Deadline to apply: This position is anticipated to remain open until 4/9/26

Life at Bright Horizons:

At Bright Horizons, you’re more than your job title — you’re the difference. Whether you’re nurturing a child’s first steps or supporting the systems behind the scenes, your work creates real impact. We’re a community that celebrates individuality, invests in your growth, and supports your whole self. Because when you thrive, so do the children, families, and clients we serve. Join us and help build a brighter future — for yourself and for others.

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights, Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.