Marketing Analytics Manager

Job summary

We are seeking a highly skilled and data-driven Senior Marketing Analyst with deep expertise in Adobe Analytics to join our Marketing Operations team. In this role, you will be instrumental in driving insights, informing strategy, and supporting decision-making across our marketing initiatives. You’ll work closely with cross-functional teams to ensure data accuracy and translate complex analytics into clear business value.

What you will do

• Lead the implementation, management, and optimization of Adobe Analytics across all digital properties.
• Develop and maintain dashboards, reports, and custom segments to deliver actionable insights on campaign performance, user behavior, and customer journeys.
• Collaborate with marketing, product, and development teams to define key metrics, KPIs, and tagging requirements.
• Conduct deep-dive analysis and ad hoc investigations to uncover trends, anomalies, and growth opportunities.
• Partner with developers and data engineers to ensure proper tagging, data layer setup, and analytics implementation.
• Build and maintain workspaces and visual dashboards in Adobe Analytics; share insights and findings via presentations and reporting tools.
• Analyze web traffic, engagement, conversion funnels, and A/B tests to optimize digital experiences.
• Maintain and promote data governance best practices to ensure consistent, accurate reporting.
• Stay informed on industry trends, Adobe platform updates, and analytics best practices.

What you will have

• Bachelor’s degree in Marketing, Business, Data Science, or related field.
• 5+ years of experience in digital marketing analytics, with 3+ years of direct Adobe Analytics experience.
• Expert-level proficiency in Adobe Analytics Analysis Workspace—segments, calculated metrics, dashboards, etc.
• Strong understanding of tag management strategies.
• Hands-on experience with Adobe APIs (e.g., Adobe I/O, Adobe Experience Platform).
• Familiarity with front-end web technologies (JavaScript, HTML, CSS) and analytics tagging best practices.
• Strong verbal and written communication skills; able to communicate complex concepts to both technical and non-technical stakeholders.
• Highly proficient in Excel and data visualization tools (e.g., Tableau, Anaplan).
• Knowledge of SQL and data querying tools is a plus.
• Demonstrated ability to manage multiple priorities in a fast-paced environment with attention to detail and accuracy.
• Strong analytical and critical thinking skills, with a talent for storytelling through data.
• Collaborative team player with a self-starter mindset and a high degree of ownership and accountability.

Benefits

DigiCert offers a competitive benefits package for all of our full-time employees. 

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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