Marketing Analyst

Description
Come join a winning team! Here at Imprivata, you'll see a dedicated group of professionals who care about improving healthcare. Our team thrives on collaboration and sharing ideas, whether in a cross-functional meeting or at one of our virtual team-building events.
While we're diverse in our backgrounds and skills, we have much in common. A passion for our mission. A strong sense of integrity. A belief that we're making a positive impact and a commitment to having fun.
We are seeking a Marketing Analyst to join our team. This is a hybrid opportunity based out of Waltham, MA.
Job Summary
The Marketing Analyst plays a key role in transforming data into actionable insights that drive marketing strategy and performance. This role will dive deep into campaign and customer data, uncover trends, and provide strategic recommendations that help shape our marketing initiatives. Working with internal marketing teams, including Revenue Marketing, Digital Marketing, Strategic Communications, and Product Marketing, this role will track and optimize the performance of every marketing channel and activity. The Marketing Analyst will also collaborate with cross-functional teams such as Sales Operations and Business Intelligence to ensure alignment of data, reporting, and shared KPIs.
Duties and Responsibilities

• Review marketing campaign performance across all channels (webinars, events, email, web, paid media etc.) and provide actionable insights.
• Build and maintain dashboards and reports to track KPIs, attribution, ROI, and funnel metrics (MQLs, SQLs, pipeline, conversion rate, and velocity).
• Partner closely with internal marketing teams to establish performance benchmarks and identify opportunities for improvement across campaigns.
• Identify trends and growth opportunities across the marketing funnel.
• Support the Marketing Operations team in building scalable reporting processes and performance frameworks.
• Present findings to stakeholders in a clear and compelling way to drive data-informed recommendation.
• Ensure data accuracy and consistency across marketing systems and reports by partnering with data owners and stakeholders.
• Partner with Sales Operations and Business Intelligence teams to ensure data integrity and alignment across systems and KPIs.
• Other duties as assigned and required

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field. Advanced degree (e.g., MS in Analytics or MBA) is a plus but not required.
• 3 - 4 years of experience in a marketing analytics, marketing operations, or similar data-focused role.
• Excellent data-analytical skills with experience interpreting large data sets and drawing actionable conclusions.
• Proficiency in marketing analytics tools such as Google Analytics, Tableau, Looker, Power BI, or similar.
• Comprehension of marketing funnel, attribution models, and campaign measurement. Experience in B2B SaaS or technology companies preferred.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Excellent communication and collaboration skills; able to work cross-functionally and explain complex data in simple terms.
• Comfortable working in a fast-paced, results-driven environment.

This position offers a total compensation range of $108,800.00 to $118,800.00 (inclusive of base salary and variable compensation, such as bonuses and incentives). In addition, more information about Imprivata's benefit offerings can be found here . This range represents the high and low end of Imprivata's compensation range for this position. Actual compensation will vary and may be above or below the range based on various factors, such as a candidate's location, skills, experience, and qualifications.
At Imprivata, we have a top-notch work environment, developmental opportunities, a competitive total rewards package, and the desire to have fun. If you have the skills and qualifications as we have described above, we want to hear from you!
Imprivata provides equal employment opportunities, regardless of race, religion, age, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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