Udemy is an AI-powered skills acceleration platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye. This is an in-office position in Mexico City, requiring three days a week in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
Research Design: You have expertise in designing and executing brand-focused research using mixed methodologies. You can identify the right approach for each research question and deliver actionable insights.
Stakeholder Management: You build and maintain effective relationships with internal stakeholders to understand research needs and deliver contextualized insights that drive decision-making.
Data Analysis & Storytelling: You transform complex data into compelling narratives that communicate clear, actionable insights to stakeholders at all levels of the organization.
Cross-Cultural Perspective: You bring a global mindset to research, with an understanding of cultural nuances and the ability to deliver insights that resonate across different markets.
About this role
As a Market Researcher focusing on Brand and Instructor Insights at Udemy, you'll spearhead research initiatives that shape our marketing and advertising strategies while deepening our understanding of instructors worldwide. You'll partner with cross-functional teams to deliver actionable insights that support our mission of improving lives through learning
What you’ll be doing
Design and execute brand-focused research projects using mixed methodologies (surveys, interviews, focus groups, social listening).
Build relationships with internal stakeholders to identify research needs and provide contextualized insights and action plans.
Develop and present research results to leadership teams to inform marketing and product strategies.
Manage vendor relationships for large scale research projects.
Manage and improve ongoing programs to track audience metrics and brand health.
Support research initiatives led by other teams to expand data-driven decision-making across the company.
Conduct branding and messaging research to identify opportunities for brand growth.
What you’ll have
3+ years of applied research experience (including 2 in market research), or a relevant master’s degree with 1–2 years of market research experience, or a PhD with less direct experience.
Expertise in conducting brand-focused research using mixed methodologies • Proficiency in survey platforms (e.g., Qualtrics, Alchemer).
Advanced skills in statistical software (e.g., SPSS, Stata, R, MarketSight).
Excel/Sheets skills for data analysis and visualization.
Exceptional storytelling and presentation skills to translate complex data into actionable insights.
Fluency in English and Spanish (additional language proficiency is a bonus).
Comfort working in a fast-paced, high-growth environment.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with UOur benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our Australia Benefits, India Benefits, Ireland Benefits, Mexico Benefits, Turkiye Benefits & US Benefits, pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Top Skills
Similar Jobs at Udemy
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
