The Manager, Web Strategy will oversee and enhance the digital portfolio, managing website strategies, user experiences, and analytics. Responsibilities include leading a team, executing web strategies aligned with business goals, and optimizing content for engagement and conversion.
We are seeking a seasoned and highly versatile Manager, Web Strategy to take complete ownership of our digital portfolio, which includes four distinct company websites. This critical role requires a strategic thinker who is equally comfortable rolling up their sleeves to execute and manage. You will be accountable for the entire web ecosystem, translating business goals into exceptional user experiences that drive engagement, lead quality, and revenue across all properties. You will manage a dedicated Senior Web Developer and a SEO Manager and work extensively with cross-functional teams.
WHAT YOU'LL DO:
- Develop, own, and execute the comprehensive web strategy for all four corporate websites, ensuring complete alignment with business and marketing objectives (e.g., brand, demand generation, customer support).
- Design, implement, and continuously optimize the information architecture and user experience across all sites. You will be the champion for the web customer journey, ensuring intuitive navigation and clear conversion paths that effectively turn visitors into qualified prospects, and that our content is structured and authoritative enough to be surfaced by AI-driven discovery tools.
- Own all web analytics platforms (e.g., Google Analytics). You will rigorously track, interpret, and report on performance KPIs, including emerging visibility metrics across AI answer surfaces, using data to identify bottlenecks, inform A/B testing, and drive strategic prioritization for maximum ROI.
- Serve as a hands-on contributor, directly executing content updates, minor design changes, and strategic initiatives. You will manage a dedicated Web Developer, prioritizing their workload and ensuring high-quality, on-time delivery of technical projects, as well as a Senior SEO Strategist.
- Lead development and maintenance efforts using modern CMS platforms, with proven, extensive experience in Webflow. Champion the adoption of AI-driven workflow tools to improve team velocity and consistency across the portfolio.
- Act as the primary web liaison, partnering closely with Marketing, Content, Sales, and other teams to gather requirements, manage expectations, and launch integrated campaigns across the digital portfolio.
WHAT YOU'LL BRING:
- 10+ years of experience in a web strategy, UX, or digital marketing leadership role, with a focus on managing multiple, complex web properties.
- Mandatory hands-on experience with Webflow, including deep knowledge of collection structure, integrations, and deployment.
- Expert-level proficiency in web analytics (GA4), user behavior analysis, and Conversion Rate Optimization (CRO) methodologies with working knowledge of AI-assisted analytics and testing platforms.
- Demonstrated understanding of AEO principles, including how large language models discover, evaluate, and cite web content, and how to optimize for visibility in AI-generated responses and answer engines such as Perplexity, ChatGPT Search, and Google AI Overviews.
- Demonstrated ability to function effectively at both a strategic level (creating roadmaps, defining goals) and an execution level (making platform changes, managing assets).
- Experience managing or mentoring at least one direct report or dedicated developer, including task delegation and performance oversight.
- Strong understanding of technical SEO principles, structured data/schema markup, web accessibility, and performance optimization, with an appreciation for how these factors influence AI content discovery and ranking.
- Familiarity with AI-powered content, design, and optimization tools.
- Excellent communication and project management skills, with the ability to articulate complex web concepts to non-technical stakeholders.
WHAT YOU SHOULD KNOW ABOUT US:
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
RELAX, WE'VE GOT YOU COVERED:
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND...
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community
GROW WITH US:
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year
JOIN OUR WINNING TEAM!
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
Top Skills
Ai-Driven Analytics
Ai-Powered Content And Optimization Tools
Analytics And Testing Platforms
Google Analytics
Webflow
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