The Manager, User Acquisition will lead user growth through strategic media buying and data analysis, requiring 5+ years of experience.
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
The Role
We are seeking a dynamic and data-driven Manager, User Acquisition to lead our efforts in driving significant user growth. This role demands a strategic thinker with a strong analytical mindset, capable of leveraging creative, data and channel levers to optimize our media buying initiatives. The ideal candidate will thrive in a fast-paced environment, demonstrating a bias for action and a commitment to continuous improvement.
What You'll Do
- Strategic Media Buying:
- Develop and execute end-to-end user acquisition strategies aligned with driving exponential user growth under payback guardrails.
- Utilize a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance.
- Data-Driven Experimentation:
- Quickly analyze complex data sets to extract actionable insights and inform decision-making.
- Design and execute incrementally tests to measure the true impact of marketing campaigns.
- Creative Mindset:
- Develop a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging.
- Cross-Cultural Collaboration:
- Clearly communicate insights to stakeholders. Partner with cross-functional teams around the globe to drive user growth.
What You'll Need
- 5+ years proven experience in app user acquisition. Directly managing an 8-figure+ paid social and programmatic budget.
- Experience launching and learning into multiple new channels from the ground up, outside of usual domain expertise (e.g. launching paid search campaigns, coming from a paid social background).
- Demonstrated ability to design and execute incrementality tests quickly and efficiently.
- Excellent communication and collaboration skills across global teams.
- Understanding of statistical modeling and experimental design (e.g. bayesian methods, causal inference).
- Experience driving high-scale acquisition from paid social and programmatic media buying, but not exclusive to these channels.
Preferred Skills & Experience:
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Advertising Platforms
Causal Inference
Media Buying
Statistical Modeling
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