The Segment Marketing Manager develops marketing strategies for specific customer segments, collaborates with teams, creates marketing materials, and monitors performance to drive revenue growth.
Job Summary & Responsibilities
* Must have 3-5 years of segment marketing experience in healthcare, with exposure to payor, broker, employer, provider, or TPA segments. Strong understanding of sales, marketing, and customer engagement processes.
* Strong understanding of sales and marketing processes.
* Excellent written and verbal communication skills.
* Strong interpersonal and collaboration skills.
* Proven ability to manage multiple projects and deadlines effectively.
* Experience working in cross-functional teams.
* Bachelor's Degree in Marketing, Business, Communications, or related field.
At Claritev, we pride ourselves on being a dynamic team of innovative professionals. Our purpose is simple - we strive to bend the cost curve in healthcare for all. Our dedication to service excellence extends to all our stakeholders -- internal and external - driving us to consistently exceed expectations. We are intentionally bold, we foster innovation, we nurture accountability, we champion diversity, and empower each other to illuminate our collective potential.
Be part of our amazing transformational journey as we optimize the opportunity towards becoming a leading technology, data, and innovation voice in healthcare. Onward and Upward!!!
JOB SUMMARY:
The Segment Marketing Manager is responsible for developing and executing marketing strategies and materials tailored to key customer segments, including, but not limited to, payors, brokers, employers, providers, and third-party administrators (TPAs). This role plays a critical part in driving targeted campaigns, supporting go-to-market efforts, and aligning segment marketing initiatives with revenue goals. The ideal candidate is a collaborative marketer with strong industry knowledge, excellent communication skills, and a passion for delivering impactful, segment-specific marketing programs.
The Segment Marketing Manager is responsible for developing and executing marketing strategies and materials tailored to key customer segments, including, but not limited to, payors, brokers, employers, providers, and third-party administrators (TPAs). This role plays a critical part in driving targeted campaigns, supporting go-to-market efforts, and aligning segment marketing initiatives with revenue goals. The ideal candidate is a collaborative marketer with strong industry knowledge, excellent communication skills, and a passion for delivering impactful, segment-specific marketing programs.
JOB ROLES AND RESPONSIBILITIES:
1. Develop and execute segment-specific marketing plans that support business objectives and revenue growth.
2. Collaborate with the Senior Segment Marketing Manager to align strategies with broader marketing and organizational goals.
3. Build a deep understanding of customer needs, market dynamics, and competitive trends across assigned segments.
4. Create compelling marketing materials, including brochures, presentations, case studies, whitepapers, and digital content tailored to each segment.
5. Support the design and execution of targeted campaigns that drive awareness, engagement, and lead generation.
6. Partner with Growth, Innovation and Solution Lifecycle, and Marketing teams to ensure alignment of messaging and positioning.
7. Work with Growth Enablement to support training and tools that enhance segment-specific selling and positioning.
8. Monitor campaign performance and segment engagement, providing insights and recommendations for optimization.
9. Contribute to reporting on segment marketing performance and share findings with senior leadership.
10. Perform other duties as assigned by immediate supervisor or upper management.
Preferred Qualifications2. Collaborate with the Senior Segment Marketing Manager to align strategies with broader marketing and organizational goals.
3. Build a deep understanding of customer needs, market dynamics, and competitive trends across assigned segments.
4. Create compelling marketing materials, including brochures, presentations, case studies, whitepapers, and digital content tailored to each segment.
5. Support the design and execution of targeted campaigns that drive awareness, engagement, and lead generation.
6. Partner with Growth, Innovation and Solution Lifecycle, and Marketing teams to ensure alignment of messaging and positioning.
7. Work with Growth Enablement to support training and tools that enhance segment-specific selling and positioning.
8. Monitor campaign performance and segment engagement, providing insights and recommendations for optimization.
9. Contribute to reporting on segment marketing performance and share findings with senior leadership.
10. Perform other duties as assigned by immediate supervisor or upper management.
JOB REQUIREMENTS (Education, Experience, and Training):
* Must have 3-5 years of segment marketing experience in healthcare, with exposure to payor, broker, employer, provider, or TPA segments. Strong understanding of sales, marketing, and customer engagement processes.
* Strong understanding of sales and marketing processes.
* Excellent written and verbal communication skills.
* Strong interpersonal and collaboration skills.
* Proven ability to manage multiple projects and deadlines effectively.
* Experience working in cross-functional teams.
* Bachelor's Degree in Marketing, Business, Communications, or related field.
The salary range for this position is $100k-125K. Specific offers take into account a candidate's education, experience and skills, as well as the candidate's work location and internal equity. This position is also eligible for health insurance, 401k and bonus opportunity.
BENEFITS
We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.
Your benefits will include:
* Medical (PPO & HDHP), dental and vision coverage
* Pre-tax Savings Account (FSA & HSA)
* Life & Disability Insurance
* Paid Parental Leave
* 401(k) company match
* Employee Stock Purchase Plan
* Generous Paid Time Off -- accrued based on years of service
o WA Candidates: the accrual rate is 4.61 hours every other week for the first two years of tenure before increasing with additional years of service
* 10 paid company holidays
* Tuition reimbursement
* Employee Assistance Program
* Sick time benefits -- for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits
EEO STATEMENT
Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.
APPLICATION DEADLINE
We will generally accept applications for at least 5 business days from the posting date or as long as the job remains posted.
We realize that our employees are instrumental to our success, and we reward them accordingly with very competitive compensation and benefits packages, an incentive bonus program, as well as recognition and awards programs. Our work environment is friendly and supportive, and we offer flexible schedules whenever possible, as well as a wide range of live and web-based professional development and educational programs to prepare you for advancement opportunities.
Your benefits will include:
* Medical (PPO & HDHP), dental and vision coverage
* Pre-tax Savings Account (FSA & HSA)
* Life & Disability Insurance
* Paid Parental Leave
* 401(k) company match
* Employee Stock Purchase Plan
* Generous Paid Time Off -- accrued based on years of service
o WA Candidates: the accrual rate is 4.61 hours every other week for the first two years of tenure before increasing with additional years of service
* 10 paid company holidays
* Tuition reimbursement
* Employee Assistance Program
* Sick time benefits -- for eligible employees, one hour of sick time for every 30 hours worked, up to a maximum accrual of 40 hours per calendar year, unless the laws of the state in which the employee is located provide for more generous sick time benefits
EEO STATEMENT
Claritev is an Equal Opportunity Employer and complies with all applicable laws and regulations. Qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability or protected veteran status. If you would like more information on your EEO rights under the law, please click here.
APPLICATION DEADLINE
We will generally accept applications for at least 5 business days from the posting date or as long as the job remains posted.
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