Manager, Media Planning

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
The Manager leads a high-performing team responsible for delivering strategic, data-driven media plans that drive revenue growth and maximize yield across Comcast Advertising's portfolio. This role serves as a key partner to Sales, Yield, and cross-functional teams, translating client objectives into scalable, high-impact media solutions. The Manager is accountable for elevating planning quality, driving operational excellence, and ensuring the team executes with speed, accuracy, and a customer-first mindset. This leader operates as both a strategic thought partner and people leader, guiding the team through a dynamic, evolving marketplace while continuously improving planning workflows, tools, and outputs.
Job Description
Core Responsibilities:

• Lead, coach, and develop a team of senior planners and media planners.
• Oversee the development of strategic, data-driven media plans aligned to client goals, inventory strategy, and pricing/yield principles.
• Partner closely with Sales, Yield, and other internal and external teams to deliver cohesive and competitive proposals.
• Lead the team through ongoing transformation in inventory, products, systems, and planning methodologies.
• Drive consistency and efficiency across planning workflows, tools, and outputs.
• Collaborate to develop best practices across Planning teams.
• Partner with senior leadership to define priorities, track outcomes, and drive results.
• Set expectations for accountability, prioritization, and quality of work across a fast-paced planning environment.
• Work closely with senior manager and partner planning or yield leads on higher-level projects such as new product rollouts, system enhancements, complex pricing analysis, and strategic thought sessions.
• Remain available to sales team and resolves operational questions and issues.
• Create and analyze work performance standards that ensure adherence to policies and procedures in accordance with overall functional strategy.
• Work with leaders to develop and effectively communicate team goals and priorities.
• Consistent exercise of independent judgment and discretion.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast will consider for employment applicants with arrest or conviction records in accordance with the requirements of applicable law, including the San Francisco Fair Chance Ordinance, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Please note that federal state, or local laws and regulations may restrict or prohibit Comcast from hiring individuals convicted of certain crimes. Additionally, an applicant's criminal history may have a direct, adverse, and negative relationship on the job duties of this position, which may result in the withdrawal of a conditional offer of employment.
Skills:
Media Planning; Prioritization; Critical Thinking; Adaptability; Strategic Thinking; Communication
Salary:
National Pay Range: $65,218.86 USD-$152,856.70 USD Illinois Pay Range: $69,295.04 USD - $134,513.90 USD Colorado Pay Range: $73,371.22 USD - $140,628.17 USD Hawaii Pay Range: $85,599.75 USD - $128,399.63 USD Washington DC Pay Range: $93,752.11 USD - $140,628.17 USD Maryland Pay Range: $77,447.40 USD - $140,628.17 USD Minnesota Pay Range: $73,371.22 USD - $128,399.63 USD New York Pay Range: $77,447.40 USD - $152,856.70 USD Washington Pay Range: $73,371.22 USD - $146,742.43 USD New Jersey Pay Range: $81,523.57 USD - $146,742.43 USD Vermont Pay Range: $77,447.40 USD - $122,285.36 USD Massachusetts Pay Range: $81,523.57 USD - $146,742.43 USD California Pay Range: $73,371.22 USD - $135,872.62
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years