Manager, MarTech Tech Lead

Company Description:
McDonald's growth strategy, Accelerating the Arches, encompasses all aspects of our business as the leading global omni-channel restaurant brand. As the consumer landscape shifts we are using our competitive advantages to further strengthen our brand. One of our core growth strategies is to Double Down on the 3Ds (Delivery, Digital and Drive Thru). McDonald's will accelerate technology innovation so 65M+ customers a day will experience a fast, easy experience, whether at one of our 25,000 and growing Drive thrus, through McDelivery, dine-in or takeaway.
McDonald's Global Technology is here to power tomorrow's feel-good moments.
That's why you'll find us at the forefront of transformative technology, exploring new and innovative ways to serve our millions of customers and spread happiness one delicious Hot Fudge Sundae-dipped fry at a time.Using AI, robotics and emerging tech, we're digitizing the Golden Arches. Combine that with our unparalleled global scale, and we're reshaping all areas of the business, industry and every community that is home to a McDonald's restaurant.We face complex tech challenges every day. But that's where our diverse and talented teams come in. They're made up of the best and brightest from all over the globe, and they thrive in the space where feel-good meets fast-paced.
Check out the McDonald's Global Technology Technical Blog to learn how technology and our global team are directly enabling the Accelerating the Arches strategy.
Department Overview
McDonald's Global Technology Commercial Product & Platform is seeking a highly motivated, and experienced manager to join the Martech Enablement team. This team builds the future of our marketing personalization around our mobile application, and the manager will play a pivotal role in leading the realization of our goals. The Manager Tech Lead (TL) will be responsible for technical solutioning, development, and deployment of products within the Martech Enablement Team. The TL partners with our global product team to define and deliver the associated technical products and solutions using a mix of internal and external (vendor) resources and products. The Manager Tech Lead (TL) is responsible for managing the team leading the development of marketing automations & campaigns as well as provide subject matter expertise and lead the architecture of new data streams as prioritized by our product roadmap.
Responsibilities & Accountabilities
Demonstrated experience managing a team executing the following:
Develop marketing automation workflows focused on marketing communications & experience personalization such as push notifications, emails, and mobile app personalized experiences
Ideate customer segmentation to support Marketing Automation based on knowledge of pre-existing data structures
Translate business requests for marketing capabilities, into clear technical requirements that include data properties needed for executing marketing automations
Technical requirement solicitation and documentation skills to effectively capture and communicate marketing automation solutions/initiatives to key stakeholders
Ensure that all technical work aligns with the business objectives and marketing strategies
Triage issues and defects - capturing, prioritizing and remediating for marketing automations
Qualifications
Required candidates should have demonstrated management experience levels of 5+ years in the following areas:
Hands on experience with modern marketing automation & personalization SaaS tools: SF Marketing Cloud, Braze, Marketo, Hubspot, or similar marketing automation tools
Understanding of modern CDP tools such as Segment, mParticle, and Tealium
Experience in implementing marketing automation elements such as segments, audiences, and decision-splits
Keen understanding of marketing automation concepts and design principles - proven ability to understand how structured data can be translated into marketing segments and other automations that provide personalized experiences/communications to customers
Demonstrated front-end development skills specific to marketing automation. Proficiency in templating languages such as Liquid, Jinja, Handlebars or similar languages
Extensive experience in working with key data interchange formats including JSON and XML, demonstrating a strong ability to integrate, manipulate, and manage complex data structures across diverse systems and applications
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes
Salary Range
The expected salary range for this role is $129,800.00 - $165,490.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Competencies
Execution Proficiency
Background & Values
Strategic Proficiency
Building Blocks
Talent Proficiency
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.