Manager, Marketing Technology

We are seeking a highly skilled and motivated Marketing Technology Manager to join our dynamic Marketing Technology Team. This role is pivotal in optimizing our marketing technology (MarTech) stack, ensuring seamless integration with other systems, and supporting various lines of business. The ideal candidate will be able to anticipate the operational needs of the Marketing team and leverage technical knowledge to implement the tools and platforms that most effectively and efficiently satisfy those needs.  

This Hybrid role requires in-person work at our Newton, MA headquarters 3 days per week. 

Bright Horizons is trusted by families and employers around the world for high-quality childcare and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.   

Responsibilities: 

• Manage and optimize approximately 80 MarTech platforms, ensuring they are leveraged to their full potential, key platforms include: Salesforce, Monday.com, Microsoft Dynamics, Google and Sitecore 

• Collaborate with marketing teams to understand their technology needs and provide solutions that align with business objectives 

• Manage the integration of new MarTech platforms with existing systems, ensuring a cohesive marketing technology ecosystem 

• Conduct regular audits of the MarTech stack to identify opportunities for consolidation, enhancement, or retirement of platforms 

• Serve as a point of contact for colleagues in the marketing team who require assistance with MarTech platforms 

• Provide training and support to marketing staff on the effective use of marketing tools including creation of job aids and documentation 

• Stay abreast of industry trends and advancements in marketing technology to drive innovation within the company 

• Work closely with the IT, Procurement, Privacy and Legal departments to ensure data security and compliance standards are met across all MarTech platforms 

Minimum Qualifications: 

• Bachelor’s degree in Marketing, Information Technology, or a related field or 4 years of related experience lieu of degree 

• Minimum of 3 years experience working in a Marketing or IT related role 

• 2+ years managing MarTech technologies (Salesforce, Monday.com, Microsoft Dynamics, Google and Sitecore) 

Preferred Qualifications: 

• Strong understanding of marketing principles and strategies. 

• Excellent communication and collaboration skills with cross-functional teams. 

• Adaptability and a proactive approach to problem-solving. 

• Proven experience in managing and optimizing marketing technology systems. 

• Excellent priority management and organizational skills. 

• Proficient in the use of a wide range of MarTech platforms. 

• Ability to manage multiple priorities simultaneously and meet tight deadlines. 

• Analytical mindset with strong problem-solving abilities. 

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position. 

Benefits: 

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements: 

• Medical, dental, and vision insurance 

• 401(k) retirement plan 

• Life insurance 

• Long-term and short-term disability insurance