Manager, Marketing Strategy & Operations

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

DailyPay is revolutionizing the way employees access their pay, and we're looking for a highly analytical and strategic Manager, Marketing Strategy & Operations to join our growing GTM Operations team. In this role, you work with our Sr Manager of Marketing Operations, and will partner directly with our B2B marketers to optimize campaign success, drive key go-to-market KPIs, and enhance overall operational efficiency.

The ideal candidate is someone who thrives in a fast-paced environment, working cross-functionally with various stakeholders. We’re looking for someone who brings a strong blend of marketing operations expertise, demand generation understanding, and a passion for leveraging data to inform strategic decisions. You will be instrumental in building scalable processes, implementing best practices, and ensuring our marketing efforts are measurable and impactful.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

• Operational Excellence: Own and optimize marketing operations processes, including lead scoring, lead routing, database management, segmentation, and campaign execution workflows. Your focus will be on defining the "how," ensuring the marketing team has the frameworks and tools to execute efficiently

• Strategic Campaign Performance & Optimization: Partner closely with the B2B Marketing team to define, monitor, and report on key performance indicators (KPIs) for all marketing campaigns, including lead generation, pipeline generation, and ROI. You'll analyze performance trends, identify strategic opportunities for optimization, and provide recommendations to improve overall campaign effectiveness

• Technology & Systems Management: Partner with our Marketing Automation Admin to oversee and optimize our core marketing technology stack, including Marketo, Bizible, and Salesforce, ensuring seamless integration and data flow between platforms

• Reporting & Analytics: Develop and maintain comprehensive dashboards and reports to provide actionable insights into marketing performance, identifying trends, opportunities, and areas for improvement

• Cross-Functional Collaboration: Partner effectively with Sales Operations, Sales, and other internal teams to ensure alignment between marketing and sales efforts and optimize the sales funnel

• Strategy & Planning: Collaborate with other GTM Operations functions to help develop our GTM marketing strategy, providing data-driven insights and recommendations that shape campaign direction, target audience segmentation, and resource allocation

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

• 3+ years of experience in marketing operations, demand generation, or a related analytical marketing role, preferably within a high-growth or SaaS environment

• Proficiency with Marketo: Demonstrated hands-on experience with Marketo, or other marketing automation tools, for campaign execution, lead scoring, automation, and reporting

• Experience with Marketing Attribution: Familiarity with marketing attribution platforms, specifically Bizible, to track and measure campaign effectiveness

• Strong Salesforce Skills: Solid understanding of Salesforce CRM, including report creation, dashboard development, and data synchronization with marketing platforms

• Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations

• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment

• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

• Highly organized with a meticulous attention to detail

• A proactive and problem-solving mindset

• Experience with ABM (Account-Based Marketing) strategies and operations

• Knowledge of other marketing technologies (e.g., intent data platforms, sales engagement platforms)

• Experience in the startup or FinTech industry

• Exceptional health, vision, and dental care

• Opportunity for equity ownership

• Life and AD&D, short- and long-term disability

• Employee Assistance Program

• Employee Resource Groups

• Fun company outings and events

• Unlimited PTO

• 401K with company match