Manager, Marketing Operations & Enablement

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Manager, Marketing Operations & Enablement at DraftKings, you'll drive the evolution of a more data-driven, automated, and scalable marketing ecosystem. You'll partner closely with cross-functional marketing leaders to enhance how campaigns are measured, executed, and optimized across channels. In a fast-paced, high-investment environment, you'll shape the systems, tools, and processes that power performance and unlock smarter decision-making. Your work will directly influence how teams operate today while building the foundation for future growth.
What you'll do as a Manager, Marketing Operations & Enablement

• Partner with marketing leaders to define and execute a forward-looking marketing operations and measurement strategy.
• Improve how performance is tracked and understood by building scalable frameworks for attribution, reporting, and insights.
• Lead the evaluation, selection, and implementation of marketing technologies to enhance efficiency and effectiveness.
• Translate complex technical concepts into clear recommendations that influence senior stakeholders and drive alignment.
• Act as a subject matter expert across marketing technology, enabling teams to adopt best practices and maximize tool capabilities.
• Identify opportunities to automate workflows, streamline processes, and reduce operational friction across marketing functions.
• Collaborate cross-functionally to ensure systems and data flows support acquisition, engagement, and retention efforts.

What you'll bring

• At least 4 years of experience in marketing operations, marketing technology, or digital marketing, preferably within a consumer-focused environment.
• Proven experience evaluating and implementing new technologies, including leading proof-of-concepts and driving adoption.
• Strong analytical mindset with the ability to make informed decisions in ambiguous or data-limited situations.
• Hands-on experience with modern marketing tools such as measurement platforms, customer data platforms, analytics tools, and paid media channels; MMPs (e.g., Singular), CDPs (e.g., Hightouch), GA4, paid media platforms (Meta, Snap), and identity solutions (e.g., LiveRamp).
• Deep understanding of customer journeys, including acquisition, engagement, and retention strategies.
• Ability to communicate complex ideas clearly and influence stakeholders through strong storytelling and presentation skills.
• A proactive, solutions-oriented approach with a track record of testing, learning, and improving business outcomes.

Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 116,500.00 USD - 145,600.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.