Manager, Marketing - Content Marketing

LOCATION:  Hybrid – 8 days a month in the office.  Offices include Chicago IL, Riverwoods IL, Madison WI, Dallas TX, Houston TX, and Philadelphia PA

OVERVIEW

The Content Marketing manager is responsible for scaling and leading the content marketing team; delivering a strategy that optimizes the content lifecycle; and driving transformation in how content is produced, promoted, and measured across the organization. This role manages a team of professionals and support staff, ensuring performance and results for a centralized functional area while adapting departmental plans to meet resource and operational challenges. We’re seeking an experienced content marketer with expertise in best-in-class content practices, AI usage, social media, ABM, multi-channel planning, and leadership. The ideal candidate is a strategic, solutions-oriented thinker with a passion for content, process improvement, and cross-functional collaboration to execute impactful marketing campaigns.

RESPONSIBILITIES

• Establish a clear strategy for content excellence and governance, capturing the value content brings to the business and to customers
• Demonstrate proficiency in AI content practices; experience in JasperAI required
• Drive the execution and scale of an organic social media strategy, providing visionary leadership to elevate brand presence and engagement across platforms.
• Develop content plan and calendar to meet deadlines
• Lead by example and mentor team members to elevate their impact and identify new roles or initiatives necessary for the company to succeed in the future
• Lead a high-performing, inclusive, and diverse content team, focusing on talent retention and development
• Partner with and influence key stakeholders in the business, product management, technology, marketing, and other areas to make decisions in the best interest of the customer
• Continually assess, measure, and improve the performance of content, utilizing data and insight analysis
• Be accountable for managing content technology tool stack budget and needs
• Display presentation skills demonstrating a clear vision of how the work addresses the business challenge
• Display a learning mindset and understand new technologies and changes to processes
• Develop a deep understanding of customer segments, personas, and journeys across the business
• Be accountable for corporate brand and content governance practices

QUALIFICATIONS

Education:  Bachelor’s degree in Marketing, Communications, Journalism or a related field of study

Required Experience: 

• 7+ years’ experience in content marketing management, B2B experience is desirable
• 2+ years’ experience as a people leader/manager as well as coach and mentor
• Ability to recruit, hire, and retain multidisciplinary content team
• Software: JasperAI platform

Preferred qualifications

• Related market/industry experience
• Strong analytical, organizational, and managerial skills with the proven ability to handle (and deliver on) multiple projects in a fast-paced environment
• Excellent oral and written communication skills
• Must be innovative, detail-oriented, and a problem-solver
• Healthcare or pharmaceuticals experience a plus
• Master’s degree in Marketing, Communications, Business, or other related fields of study

TRAVEL: 10%

#LI-Hybrid

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.