We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Job Description:
This is a hybrid role. Working from the office 2 days a week will be required. Candidates must reside within driving distance of SOHO in NYC, Chicago or Hartford, CT.
Job Description: Aetna Marketing is seeking a Manager – AI User Enablement to accelerate responsible adoption of AI across marketing workflows through Learning & Development of AI skills across marketing use cases, including brand & compliance. Reporting to the Lead Director, Marketing AI Activation, this individual will serve as the hands-on enablement specialist delivering training programs, coaching, and empowering user groups to increase AI confidence and skill development. The role is an individual contributor (no direct reports) and partners closely with the Manager of AI Enablement PMO and cross‑functional stakeholders to drive measurable improvements in adoption, quality, efficiency, and governance.
Key Responsibilities
Learning & Development
Own marketing skills mapping and inventory of existing AI learning materials
Define learning paths and training & certification milestones relevant to Aeta Marketing needs
Design and deliver 3–4 training workshops annually for Aetna Marketing at a team-level; create micro‑learning, guides, videos, and quick‑start checklists.
Build and maintain toolkits (prompt libraries, brand/compliance checklists, starter kits) that reduce time to value and improve output quality.
Launch and coordinate an AI Champion/Change Agent program (volunteer cohort): office hours, monthly roundtables, and best‑practice circles.
User Adoption & Platform Insights
Perform platform usage analysis (e.g., Copilot/365, Writer AI, Adobe), identify friction points, and recommend optimizations.
Triage skills gaps and maintain known‑issues documentation; coordinate with vendors and internal teams for resolution.
Brand & Compliance Enablement (Trust Workstream)
Partner with Brand, Compliance, and DDAT AI Governance to operationalize responsible AI practices and maintain audit‑ready documentation.
Support the adoption and scaled rollout of brand voice and compliance AI agents (e.g., brand voice guardrails, content audit agents, digital asset audit checks), ensuring outputs align with Aetna brand standards and policies.
Executive & Stakeholder Communication
Align activities with the Project Manager (intake, prioritization, roadmap) and with the Lead Director (strategy, scorecards, executive updates).
Build and maintain backend and executive facing dashboards that track AI adoption, confidence, learning completions, agent usage, and brand/compliance adoption.
Prepare clear enablement narratives, demos, and leadership updates that highlight value, risks, and progress; contribute to leadership scorecards.
Share industry scans and best practices relevant to brand/compliance and upskilling.
Required Qualifications
3+ years in marketing enablement, training/learning design, marketing operations, or product enablement for digital/AI tools.
Demonstrated experience designing and delivering training (workshops, micro‑learning, toolkits) and driving user adoption at scale.
Experience with AI platforms and marketing tools (e.g., CoPilot, Gemini, GPT, Adobe Firefly & Workfront).
Strong stakeholder management and communication skills; ability to translate complex concepts into simple, usable guidance.
Preferred Qualifications
Certifications in instructional design, project/change management, AI governance, or related disciplines.
Practical knowledge of brand management and / or compliance in marketing workflows and responsible AI principles.
Hands‑on expertise with low/no‑code workflow and agent building (e.g., Copilot, Workfront automations, GenAI playbooks/agents) and strong prompt engineering and content QA skills.
Experience in healthcare, retail, or regulated industries.
Bachelor’s degree in Marketing, Communications, Business, Information Systems, or related field—or equivalent practical experience.
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 03/06/2026Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Top Skills
CVS Health Boston, Massachusetts, USA Office
Boston, Massachusetts, United States, 02114
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