Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
As Manager, GTM Product Marketing you’ll be reporting to the Head of PMM and you’ll be partnering with the GTM Enablement team (sales, support, success) you will play a critical role in bridging the gap between our product offerings and the revenue team's success. You will develop and execute strategies that empower our sales force with the knowledge, tools, and content needed to effectively communicate Apollo.io's value proposition to prospects and customers.
Responsibilities
- Partner with the GTM enablement team to support the revenue org while closely collaborating with product & marketing teams to get them executed.
- Train the enablement team on any new products or features.
- Develop and create compelling sales assets & collaterals, customer stories that align with our multi-product positioning and messaging.
- Develop and co-lead enablement sessions for all of our GTM teams on upcoming product launches and releases.
- Create and maintain competitive intelligence resources to help sales teams effectively position Apollo.io against competitors.
- Analyze the effectiveness of go-to-market enablement initiatives & assets and continuously optimize strategies based on feedback and performance metrics.
Qualifications
- 5–8 years of experience in B2B SaaS Product Marketing, with a strong focus on GTM Enablement Programs.
- Strong strategic thinking and problem-solving skills, with the ability to translate complex product information into clear, concise, and compelling sales materials.
- Demonstrated success in developing and executing sales enablement programs that drive measurable results.
- Proven ability to manage multiple projects simultaneously and meet tight deadlines.
- Experience collaborating with sales teams to understand their needs and deliver effective solutions.
- Familiarity with sales enablement tools and platforms (e.g., Highspot, Gong, Apollo.io).
- Adaptability and a continuous improvement mindset to thrive in a fast-paced, evolving environment.
- Experience in competitive intelligence and PLG is a plus.
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more here!
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