Senior Manager, Field & Events

Come do the best work of your life at Boulevard.

We’re building a best‑in‑class Field Marketing & Events team made of two equally important halves: an experienced, well‑established trade show/events team of Boulevard event managers already powering our industry presence, and a net‑new field marketing motion you’ll architect and scale. As the Manager, Field Marketing & Events, you’ll oversee the trade show program while launching local meetups, workshops, and customer gatherings that connect salon, spa, and medspa owners with each other and with Boulevard.  You’ll partner with Sales, Customer Success, and Marketing to create memorable in‑person experiences that drive adoption, advocacy, and pipeline.  In this role, you’ll also hire and mentor a growing team of regional field marketing managers as we expand our presence across multiple markets.

This role requires a seasoned field marketing leader with deep B2B event experience, strong people management skills, a creative flair for crafting impactful and premium events, and a passion for building programs from the ground up. This is an exciting opportunity as we establish our field marketing motion. 

What you’ll do here:

• Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development
• Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops.
• Partner with the Field Sales Director to design and launch a regional field marketing program
• Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects 
• Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers
• Hire, onboard, and manage field marketing managers to partner with local sales teams
• Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results 
• Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals
• Work with industry partners to identify regional event opportunities for co-marketing activities 
• Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers 
• Manage budget, resources, and vendors to ensure successful program execution

What you'll need to thrive:

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience) 
• Experience: 
  • Proven ability to design and execute field marketing programs that generate measurable pipeline and revenue
  • Excellent communication and stakeholder management skills; able to collaborate effectively with both individual contributors and leadership in Sales and Marketing 
  • Strong project management and organizational skills with the ability to juggle multiple programs simultaneously
  • A balance of creativity, strategic thinking, and hands-on execution
  • Experience building and scaling new marketing functions
  • Ability to motivate and inspire a team, fostering both collaboration and sense of ownership
  • Comfortable working in a remote, fast-paced, and growth-oriented environment
• Required qualifications:
  • 6+ years of experience in B2B field marketing and events
  • 2–3+ years of direct people management experience
  • Demonstrated success managing events and regional field programs
  • Experience tracking results and reporting on ROI
  • Working knowledge of Salesforce or other CRM platform
  • Ability to travel up to 15% of the time to events, including some that occur over the weekends 
  • Must be able to lift up to 30 pounds for event set up and take down 
• Nice to have:
• • Experience marketing to the self-care, beauty, or wellness industry.
  • Comfortable using Asana or similar project/request management platform
  • Previous experience scaling field marketing across multiple regions

How we'll take care of you:

Your starting total cash compensation for this role is between $134,000 - $192,000, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.