Manager, Events Marketing

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

Summary:

Curriculum Associates is seeking a high energy Events Marketing Manager responsible for strategy, planning, and execution of a range of national, regional, and partner trade shows with a variety of teams to ensure successful delivery of virtual, hybrid and in person events. A key contributor to thought leadership, lead generation, and customer retention initiatives, this individual will own end-to-end trade show delivery, working closely with marketing, sales, and our partners at Ellevation and Stile to integrate all efforts. A sleeves-rolled-up orientation, ability to work under pressure, and superb organizational skills are key to this demanding and diverse role. Experience across email, web, and other digital tools to drive demand generation and build brand awareness is highly considered. 

Essential duties/responsibilities:

• Own the end-to-end strategy and execution for assigned national and large regional trade shows and partner-hosted events (e.g., Ellevation, Stile), ensuring alignment to business goals, audience needs, and brand standards.

• Develop comprehensive trade show plans covering timelines, session strategy, speaker management, staffing models, and onsite run-of-show documentation.

• Lead cross-functional trade show planning with Marketing, Sales, Product, A/V, IT, Platform Design, and external agencies to deliver seamless attendee and exhibitor experiences.

• Serve as onsite trade show lead, providing live support across registration, general sessions, breakouts, exhibitor areas, and virtual components, acting as escalation point for real-time issue resolution.

• Manage trade show platforms and technology, including registration, mobile apps, session streaming, and virtual/hybrid tools; troubleshoot issues and maintain post-event incident documentation.

• Recommend and institute operational changes to increase efficiency and quality and/or decrease costs. 

• Oversee trade show vendor relationships and contracts, including venues, general service contractors, A/V, keynote speakers, and production partners, ensuring cost efficiency and service quality.

• Manage trade show budgets and forecasts, tracking expenses against plan, identifying savings opportunities, and reallocating resources to maximize impact and ROI.

• Partner with demand generation and sales teams to drive trade show attendance, lead capture, and post-conference follow-up strategies.

• Build and manage trade show registration sites and communications in Cvent, including agenda builds, speaker content, and attendee communications.

• Evaluate trade show performance post-event, including attendance, engagement, pipeline influence, and attendee feedback, and recommend improvements for future conferences.

Required job skills:

• Proven ability to manage large, complex trade shows with multiple stakeholders and moving parts.

• A creative problem solver with a high level of initiative.

• Exceptional organizational skills with comfort operating under high-pressure, live-event conditions.

• Excellent written and verbal communication, particularly for trade show agendas, run-of-show, and stakeholder updates.

• Experience working cross-functionally with sales, product, and executive teams.

• High attention to detail balanced with strategic thinking.

• Willingness to travel, work nights/weekends.

• Strong level of intensity and commitment to providing a high level of customer service.

• Someone based in the greater-Boston area – this is a full-time position based mainly in our Billerica, MA headquarters.

• Ability to carry and lift boxes and withstand the demands of being on your feet at events.

• An interest in hospitality.

• Proven record of managing a small team.

• Proficient in Excel, Word, PowerPoint, and Outlook.

• Experience with Cvent, ExhibitDay, and/or other event management tools.

• Must embody and demonstrate CA values.

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Minimum qualifications:

• 2 or more years of experience in the event industry and 1 or more years as an indirect supervisor or similar experience in meeting/conference/trade show/event planning.

• 1 or more years of experience with virtual solutions/platforms in meeting planning or similar technical experience

• Associate degree in business discipline or additional work experience typically equivalent to education.

Preferred qualifications:

• Prior work experience within fast-paced, unstructured, and frequently changing environment is highly desired

• Proven record of planning strategic events

• College degree

• Project Management Certification

• Proven record of planning strategic events

Benefits and Pay Range:

Pay Range – This role’s range is $60,750 - $99,750. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.

Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.

Travel: <30%

Physical Demands: Lifting, organizing, shipping and other movement of boxes and event-related materials is required.