Manager, Digital Marketing

Manager, Digital Marketing
Capital One, a Fortune Magazine "100 Best Companies to Work For," is looking for a Manager, Digital Marketing to join our Enterprise Marketing team. In this role, you'll be instrumental in marketing our innovative digital products, ensuring our customers always receive the latest information and updates - from their inbox, to the app, and beyond. You'll not only drive impactful campaigns but also influence the future of our customer experiences.
This role thrives on collaboration, creativity, and data-driven insights. We're looking for someone resourceful, analytical, and self-motivated, with exceptional attention to detail. To succeed, you'll need excellent organization and people skills, the ability to set priorities, problem-solve, multi-task, and work well in a dynamic, rapidly changing environment.
In this role, you will have the opportunity to:

• Create, drive, and execute multi-channel digital marketing campaigns to promote mobile app adoption and engagement, increase customer contactability, launch emerging new products, and connect with our customers during moments that matter.
• Own end-to-end campaign execution, including channel strategy, intent refinement, project and test plan creation, resource management, and measurement.
• Develop campaign creative or copy yourself when appropriate, and/or craft clear, compelling creative briefs for internal or external creative teams to execute.
• When needed, utilize Capital One's web content management platform and/or email builder to implement creative.
• Partner closely with data teams to develop sophisticated customer segmentation and targeting strategies.
• Analyze results and highlight key findings, making actionable suggestions for future testing and optimization.
• Design, implement, and analyze A/B and multivariate marketing tests to continually improve performance.
• Consistently seek out emerging digital channels and marketing tool enhancements, proactively looking for ways to leverage them in your campaigns.
• Be responsible for communicating within the cross-functional team and on behalf of the team to stakeholders and executives.
• Influence prioritization of new or enhanced digital features that will deliver best-in-class experiences for Capital One consumers.

The ideal candidate:

• Has experience developing integrated marketing campaigns across multiple digital channels, including email, site, in-app messaging, and push notifications.
• Thrives on collaboration with partner teams and is comfortable operating in a large, matrixed organization.
• Works well with colleagues at varying levels and can tailor their communication style based on audience and seniority.
• Is comfortable operating in whitespace and navigating ambiguity.
• Can manage the details of multiple projects, deadlines, and changing priorities while maintaining high-quality work.
• Is a highly effective communicator and skilled relationship-builder who can influence internal decision-makers with formal recommendations and informal networking.
• Leverages data to inform marketing and creative strategy recommendations.
• Continually asks how we can continue to do things better and identifies areas of opportunity.

Why join Capital One?
Beyond being a "100 Best Companies to Work For," we offer a culture that fosters innovation, collaboration, and continuous learning. You'll work on cutting-edge digital products with a talented team, contributing to experiences that impact millions of customers every day. We believe in empowering our associates to grow their careers and make a tangible difference.
Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 5 years of multi-channel digital marketing experience

Preferred Qualifications:

• Experience in marketing for financial services or another highly regulated industry
• Experience with integration, merger, or acquisition communications strategies
• Experience working with cross-functional teams in a matrixed environment
• Effective at communicating with and presenting to executive management in a compelling manner
• Experience with website content strategy and familiarity with Content Management Systems (i.e. Bloomreach, Contentful, Wordpress)

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $146,100 - $166,700 for Manager, Marketing
New York, NY: $159,400 - $181,900 for Manager, Marketing
Richmond, VA: $132,800 - $151,600 for Manager, Marketing
San Francisco, CA: $159,400 - $181,900 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).