Manager, Brand Marketing Accounts NA - Converse

Information about benefits can be found here.

Position can be located at Converse HQ (Boston, MA) or Nike LA HQ (Los Angeles, CA area - Costa Mesa)

WHO YOU’LL WORK WITH

Converse Retail Marketing develops marketing strategies to accelerate how we serve consumers and drive conversion in both owned doors and with our retail partners. We drive the vision and seasonal direction for Converse retail through brand defining and 365 storytelling. We lead marketing plan development and execution that connects the consumer experience across the integrated marketplace.

This role reports to the Director, Retail Marketing NA and will focus on creating innovative marketing plans in partnership with sport accounts, inclusive of sporting goods, athletic specialty, neighborhood and skate accounts, as well as leading a team of account marketing professionals.

WHO WE ARE LOOKING FOR

Converse is seeking a Manager, Brand Marketing Accounts NA - Converse to join the North America Retail Marketing team. This role will lead the ideation and development of omni-channel marketing plans for sport account partners. This role will also collaborate closely with key business partners across the marketing and commercial matrix to craft integrated marketing strategies that define online-to-offline consumer journeys, drive brand distinction, and serve Converse consumers via our wholesale partners. The ideal candidate is passionate about the future of how consumers access our Brand via Product, Platforms, People and Purpose. They will innovate and deploy new ideas around how consumers interact with and experience the Converse brand at wholesale that challenge convention and propel Converse forward.

The Manager, Brand Marketing Accounts NA - Converse will have a deep understanding of skate, hoops, and other sport subcultures, as well as how to drive the energy side of the business. They will know how to leverage the power of storytelling and hyper-local connection with consumers. They will bring the ability to think outside the box, craft creative account marketing plans and execute with excellence. They will be highly detail oriented, an excellent communicator, a strong people leader, and skilled at working cross-functionally with internal and external stakeholders. They will know how to craft a brief and manage a marketing budget, and they’ll be passionate about working with retailers.
In addition to playing a lead marketing role on a select group of wholesale accounts, this role will also craft the overarching marketing strategy for sport accounts in partnership with the Director, Retail Marketing NA and lead a team of marketers driving this segment of the Converse wholesale business.

WHAT YOU BRING

• 5+ years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
• Bachelor's degree in Business Administration, Marketing, or related field. Will accept any suitable combination of education, experience, and training.
• Experience developing retail consumer journeys and programming in both digital and physical retail.
• Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
• Experience managing direct reports.
• Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
• Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
• Experience with managing budgets, authoring marketing briefs and working with external agencies.
• Excellent written, verbal, presentation, and communication skills.
• Strong analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization.
• Ability to travel domestically up to 20% of the time.
• Position can be located at Converse HQ (Boston, MA) or Nike LA HQ (Los Angeles, CA - Costa Mesa)

WHAT YOU’LL WORK ON

You will be the driver of the strategy and overarching plan for sport account marketing at Converse. You’ll lead account marketing plans from inception, to sell-in, and to execution, and coach your team throughout that process to ensure alignment. Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.

• You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
• You will create omni-channel consumer journeys that connect the integrated marketplace experience, across sporting goods, athletic specialty, neighborhood and skate accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct. Your point of view will consider the current marketplace, consumer insights and consumer trends.
• You will develop long-term, annual and seasonal retail sport segment and key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities. Your integrated plans will include in-store, digital, social, and branded experiences.
• You will establish and maintain relationships with your account counterparts, building trust season-over-season.
• You’ll develop deep expertise in the retail landscape of the sport account base, traveling the market regularly and continuously challenging how to improve our brand presence.
• You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.