Manager, Analytics

As our Manager Analytics, you will…

Be the driving force behind data-driven decisions, providing comprehensive marketing analytics support across diverse client accounts. You’ll partner with clients to identify key performance indicators (KPIs) aligned with their business goals and design strategic measurement and testing plans to ensure success. Leveraging your expertise, you’ll evaluate and recommend top-tier measurement tools and partners, enabling clients to optimize their marketing strategies and achieve impactful results.

Be Accountable and Responsible

• Implementing and testing tracking infrastructure prior to campaign launch, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM)
• Aggregating data from various sources (including but not limited to; site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Providing quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market
• Drawing insights from campaign data and making actionable recommendations for improvement; presenting findings to internal teams and/or clients
• Developing and maintaining relationships with key partners in the data, measurement, and analytics space
• Providing accurate and timely review of junior staff work products as needed

These are the qualifications we’re looking for

• 4+ years of experience as a hands-on marketing analyst
• Intermediate level proficiency of web site analytics packages (Google, Adobe), online ad serving systems (DCM, The TradeDesk)
• Intermediate level proficiency in Microsoft Excel and pivot tables
• Detail-oriented and well-organized
• Strong qualitative and quantitative skills
• Strong communication skills (written & verbal)
• Ability to manage timelines and multitask across a variety of projects
• Ability to work independently as well as part of a team

#LI-NT1

#LI-HYBRID

At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $100,000 - $112,000, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.