We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.
About the role:
As a Lifecycle Marketing Specialist, you will be responsible for supporting and integrating our lifecycle marketing strategy across multiple marketing mediums. You will partner closely with internal departments and external vendors to drive new initiatives and optimize ongoing communications. You will also have the opportunity to lead high-visibility projects, propose process improvements, and test new marketing strategies.
Responsibilities:
- Customer Experience - Drive and own the creation of various customer life cycles by identifying the correct types of outreach and their frequencies.
- Partner with the strategy and operations team to experiment with new products and processes to help grow revenue, maximize returns, and set customers up for success.
- Campaign Management – Develop and implement automated direct marketing and email campaigns within a CRM platform to drive lead conversion, improve customer portfolio performance, and support product launches/changes.
- Identify appropriate customer segments and target them through SQL queries.
- Develop campaign strategies, manage the creative development process (copy, design, coding), and build multi-touch campaigns.
- AI Strategy & Optimization - Utilize AI tools to supercharge marketing campaigns, data analysis, and process improvements.
- Leverage AI tools to automate complex segmentation and personalize customer journeys at scale, drastically increasing engagement across the entire marketing lifecycle.
- Continuously experiment with generative AI to optimize CRM workflows, transforming raw data into actionable insights that "supercharge" campaign performance and engagement rates.
- Reporting & Analytics – Report and monitor segment performance and campaign performance including audience, monthly trends, email metrics and conversion.
- Report on results and provide insights & recommendations.
- Testing Programs – Develop robust A/B and multivariate testing programs to optimize portfolio performance (email, DM, SMS, etc.)
- Best Practices – Maintain clean email marketing lists to minimize occurrences of unsubscribes, bounce rates and spam reports.
- Monitor deliverability, complaint rates, bounce rates and Sender Score rank to reduce risk of being blacklisted.
- Monitor trends on best practices and techniques to ensure market efficiency and identify new opportunities.
- Communicate & Collaborate – Partner with internal departments (Legal & Compliance, Analytics, Creative Services, Business Intelligence, Data Services, and Tech) and marketing team members to execute projects and tests.
Requirements:
- Have 2-8 years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
- Have CRM and database management experience - You’re able to develop, automate and personalize communication campaigns via an established CRM platform. You have experience developing and executing A|B testing programs, with the ability to analyze and action upon results.
- Demonstrated success leveraging AI to supercharge work - You’re able to utilize Agentic AI to build, maintain, and optimize effective marketing strategies and operations.
- Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically to improve processes and discover ways to increase campaign performance that will have a measurable impact on the business.
- Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners, etc.) in support of specific business priorities.
- Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.
- Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, segment a customer population through the use of queries, solve problems, and make informed recommendations. Experience developing SQL queries is a plus, but not required (SQL preferred). Experience with Excel, Microstrategy, Tableau or other visualization tools preferred.
- Are intellectually curious and have a passion to learn.
- Financial-services experience a plus.
The budgeted annual salary range for this position is $60,000 to $83,000. Actual annual salary will be determined based on qualifications, skills, experience, and level assessed during the hiring process and may fall outside of the range shown. Additional compensation for this role may include a [bonus] and [restricted stock units]. All full-time employees are eligible to participate in Company benefits, described in more detail here.
Benefits & Perks:
- Our hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays. This schedule fosters collaboration, team connection, and strategic planning, enhancing communication and effectiveness to drive results.
- Health, dental, and vision insurance including mental health benefits
- 401(k) matching plus a roth option (U.S. Based employees only)
- PTO & paid holidays off
- Sabbatical program (for eligible roles)
- Summer hours (for eligible roles)
- Paid parental leave
- DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
- Employee recognition and rewards program
- Charitable matching and a paid volunteer day…Plus so much more!
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.
Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here.
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
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