Lifecycle Marketing Manager

WHAT YOU’LL ACCOMPLISH

Lifecycle Campaign Management

• Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable

• Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts

• Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices

Testing, Personalization & Optimization

• Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement

• Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications

• Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation

Cross-Functional Collaboration

• Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value

• Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization

• Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations

• Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities

WHO YOU ARE

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business

• Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred

• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices

• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies

• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes

• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management

• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams

• Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement

• This is a hybrid role based out of our Boston office