Lifecycle Marketing Manager

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

We’re looking for a Lifecycle Marketing Manager who’s equal parts strategist and executor. This is a hands-on role focused on driving pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs. The ideal candidate will bring a modern, AI-powered approach to both email and lifecycle marketing, with a strong understanding of CRO and a performance-driven mindset.

This role is on the Demand Generation and ABM team. You will lead both the strategy and execution of email and lifecycle campaigns aimed at creating pipeline from high-intent enterprise and mid-market prospects, while expanding value from existing customers. You will collaborate cross-functionally to ensure that campaigns are aligned with GTM priorities and tied to measurable business outcomes.

This fully remote role reports to the Head of Demand Generation & ABM, and is open to candidates located anywhere in the continental US.

• Pipeline Generation and Email Marketing (New Business):

  • Own outbound and nurture email programs for prospects and open opportunities

  • Build segmented, AI-personalized nurture tracks based on funnel stage, persona, and behavioral intent

  • Develop re-engagement campaigns that accelerate lead-to-MQL and opp-to-close conversion

  • Run A/B tests across subject lines, send times, dynamic content, and calls-to-action using CRO principles

  • Track performance and report on campaign influence on pipeline creation and sales velocity

• Customer Lifecycle Marketing (Post-Sale):

  • Design and optimize onboarding, retention, and expansion campaigns to deepen product adoption and customer value

  • Partner with Customer Success and Product Marketing to deliver targeted communications for upsell, cross-sell, renewals, and advocacy

  • Use behavioral signals and AI to proactively engage customers at key lifecycle moments

  • Improve key customer metrics, including onboarding completion, product adoption, NRR, and churn

• AI-First Execution and Optimization:

  • Use Jasper and other AI tools to accelerate content production and personalization

  • Apply AI for campaign timing, dynamic segmentation, and predictive engagement modeling

  • Continuously test and refine campaigns using AI-driven insights and performance data

• 5+ years of B2B SaaS marketing experience, including at least 2 years in lifecycle marketing

• Strong experience running email programs for both new pipeline generation and post-sale lifecycle marketing

• An understanding of AI tools and their impact on marketing workflows, along with a clear perspective on their use.

• Track record of increasing email engagement, accelerating funnel performance, and boosting retention

• Experience across email and landing page testing, optimization, and analysis

• Strong analytical and communication skills

• Comfort working independently in a fast-moving, remote-first environment

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $140,000 - $160,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Equity grant participation

• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

• FlexWellness program ($1,800 annually) to help support your personal health goals

• Generous budget for home office set up

• $1,500 annual learning and development stipend

• 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.