Who is Credible?
We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans, and insurance.
We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.
We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear.
About the Role:
Credible is seeking a data-driven, results-oriented Lifecycle Marketing Manager to join our Lifecycle Marketing team and support lifecycle efforts within our Personal Loans vertical—a high-impact, high-visibility line of business with strong executive engagement and measurable influence on company performance. You’ll help drive campaign strategy and execution, focusing primarily on email to engage users and drive conversions. This is a full-time, individual contributor role reporting to a Senior Lifecycle Marketing Manager.
The ideal candidate thrives in a fast-paced environment, loves working with data, and enjoys cross-functional collaboration to build impactful campaigns. While this role will initially focus on the Personal Loans vertical, there is opportunity to expand into additional verticals, support ancillary products, and explore cross-sell initiatives.
You will:
- Support the planning, execution, optimization, and reporting of lifecycle email campaigns for a core product vertical in partnership with a Senior Lifecycle Marketing Manager.
- Contribute to the development and execution of automated lifecycle campaigns, including user-triggered drip series and recurring scheduled sends, as well as transactional communications and one-time sends.
- Partner with our SFMC Marketing Automation team for technical execution, including template production, journey builds, audience segmentation, and QA.
- Develop segmentation strategies using available data, and identify opportunities for audience personalization.
- Run A/B tests, analyze performance, and apply learnings to improve engagement and conversions.
- Collaborate on recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases.
- Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing.
- Research lifecycle strategies and competitor tactics to identify areas for innovation.
- Support lifecycle marketing for additional verticals, channels, or cross-sell efforts as team needs evolve.
Requirements:
- 5+ years of experience in lifecycle or email marketing in a B2C environment.
- Proficiency with a marketing automation platform; Salesforce Marketing Cloud (SFMC) preferred.
- Experience modifying basic HTML and using dynamic content.
- Strong understanding of segmentation, dynamic content, and email personalization strategies.
- Analytical mindset with the ability to interpret campaign performance and apply insights.
- Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.
- Excellent written and verbal communication skills; strong cross-functional collaborator.
- Highly detail-oriented and organized; able to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.
Nice to have:
- Experience with financial products such as loans or insurance, or working in a FinTech or startup environment.
- Familiarity with tools like Looker or Tableau for data visualization.
- Basic understanding of SQL.
- Exposure to multi-product or multi-vertical lifecycle strategy.
- A creative mindset with a test-and-learn approach.
Credible is open to hiring candidates in the following locations: Arizona, California, Maryland, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas
Pursuant to state and local pay disclosure requirements, the pay ranges for this role, with final offer amount dependent on education, skills, experience, and location, are listed below. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
View more details about Credible Benefits
We combine the intelligence, expertise, and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.
We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.
Top Skills
Similar Jobs
.png)
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
