The Lifecycle Marketing Manager will design and execute campaigns to enhance user engagement and retention in the healthcare sector, leveraging automated tools and data-driven insights.
Join Our Mission: Help the Helpers with Jane
Let's kick things off with a quick intro. Jane is a team that's all about fostering growth, spreading delight, and serving our healthcare community. We're on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. And guess what? Jane is a remote-first company, meaning every role at Jane, including this one, is remote - giving you the freedom to work from any corner of Canada.
Learn More About Us
We're founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
There is often a high bar set, not just for the quality of work, but for the care we show for each other and our customers. And it’s our customers raising that bar, never standing still and continually improving which keeps us on our toes. It's not just about what you've done before or how quickly you work; it's about your curiosity and drive to solve the right problems and your agility in learning new ways of thinking.
No doubt, Jane's a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That's normal here. And yes, we have a Slack channel for parents, but we've also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get-togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. We're on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals' lives easier every single day.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews.
But we’ll also keep it real — as much as we love our work, the mountain we're climbing is always getting taller. We're a growing company, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. This is where you come in. If you're the kind of person who gets a kick out of being resourceful and loves solving problems, you'll fit right in.
We believe in collaboration, humility, and keeping a growth mindset. We're looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
In short, if you're excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!
The Impact You Could Have
As Jane’s first dedicated Lifecycle Marketing Manager, you’ll help shape how we guide practitioners through their journey, from first touch, to activation, retention, and long-term advocacy. You'll lead the strategy and execution of always-on lifecycle programs across email, in-app, SMS, and push, helping new clinics onboard smoothly, discover value quickly, and stay engaged over time. You’ll also support customer marketing efforts like newsletters, with a focus on both prospective and existing customers. You’ll balance scale and personalization while keeping Jane’s trusted, human brand voice at the forefront. Here's what your work might look like:
- Design and manage nurture, onboarding, upsell, and winback campaigns across owned channels
- Build and optimize multi-channel journeys using behavioral triggers, segmentation, and personalized content
- Partner with Product Marketing, Integrated Marketing, and Marketing Ops to deliver helpful, high-performing messaging
- Use A/B tests and control groups to iterate and improve campaign performance
- Track KPIs like activation, adoption, retention, and conversion to inform optimizations
- Create lifecycle playbooks and ensure strong data hygiene and compliance practices
- Use automation tools and customer data to build audiences and refine targeting
The Experience We Feel We Need
- You might not check every box—and that’s okay. If most of this sounds like you, we’d love to hear from you:
- You have 5–7 years of experience in lifecycle, CRM, or growth marketing
- You bring 3+ years of hands-on experience building automated journeys in tools like HubSpot, Braze, or Iterable
- You’ve built full-funnel programs, from onboarding to upsell to retention
- You’re comfortable with segmentation, personalization, and managing campaigns across multiple owned channels
- You’ve run A/B tests, interpreted results, and applied insights to improve performance
- You can pull reports or cohorts and use tools like Looker, Google Analytics, or Tableau to inform decisions
- You communicate clearly, collaborate well across teams, and thrive in ambiguity
- Bonus: You have experience in B2B SaaS and/or have helped shape lead scoring models
Compensation & Benefits
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $118,800 to $185,500. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $141,000. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!
At Jane, we’re committed to fostering an environment that allows you to come to work as your truest self. We believe it’s important to actively recognize, embrace, and celebrate our differences in order to make Jane an inclusive, equitable, and diverse workplace.
We want to build a team of people who make conversations rich with perspective and experience. We are committed to listening to every voice in order to learn and grow because doing this will allow us to meet the needs of the diverse community of helpers that Jane serves.
We do not tolerate discrimination, prejudice, or oppressive isms of any kind. Employment is decided on the basis of qualifications, merit, experience, and the needs of the Jane community. We encourage anyone who requires accommodation or adjustments throughout the interview process to let us know, and we will do our best to support you.
Top Skills
Braze
Google Analytics
Hubspot
Iterable
Looker
Tableau
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