Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As a Lifecycle Marketing Manager you’ll play a meaningful role in shaping how healthcare providers discover, choose, and succeed with Zocdoc through thoughtful, data-driven campaigns that drive growth and long-term engagement.
You’ll enjoy this role if you…
- Love turning data and insights into creative marketing campaigns that drive measurable growth
- Enjoy rolling up your sleeves to build, test, and optimize campaigns across channels — especially email
- Are a strategic thinker who’s excited by the challenge of shaping acquisition and onboarding journeys from the ground up
- Thrive in cross-functional environments and enjoy partnering with product, content, and sales teams to bring ideas to life
- Motivated by impact and energized by a fast-paced, growth-focused team
Your day to day is…
- Driving brand awareness and pipeline growth through sophisticated marketing campaigns, including email, digital nurtures, personalized landing pages, social media, content marketing, webinars and event promotion
- Evolving materials to address specific partner value propositions, use cases, and pain points. Continuously adjust based on ongoing feedback, testing and market insights
- Designing and executing onboarding journeys that educate new customers on key product features, drive early engagement, and reduce time to value
- Partnering with stakeholders in Product, Product Marketing and ABM Marketing to understand roadmaps and recommend initiatives supporting their goals
- Optimizing database quality & segmentation to drive more personalized & actionable campaigns
- Owning and growing Zocdoc’s Invite Program to drive referrals of new practices by leveraging the satisfaction and advocacy of existing customers
- Defining, owning, and reporting on growth KPIs, demonstrating clear impact on generating Marketing Qualified Leads, Inbounds and New Client Activations. Continuously refine campaigns to drive better results
- Regularly analyze campaign performance and user behavior to generate insights, communicate results, and deliver strategic recommendations to marketing leadership and stakeholders across the business
You’ll be successful in this role if you have…
- 4-7 years experience in B2B email marketing strategy, production and end-to-end campaign management. Bonus for experience in other channels such as website, SMS, push notifications or paid digital
- Familiarity with CRM systems such as Salesforce or Hubspot
- Proven ability to develop and execute high-impact marketing strategies that fuel customer growth. Practical sense for balancing nurture and activation
- Creative and scrappy problem solver, with demonstrated ability to think strategically and analytically
- Data-minded and results-oriented — comfortable pulling performance reports and using insights to optimize
- Hands-on experience with marketing automation platforms (e.g., Braze, Marketo), including familiarity with personalization techniques, A/B testing, and sophisticated segmentation strategies
- Expertise in email best practices, including segmentation, deliverability, copy and design approaches
- Excellent cross-functional collaboration and stakeholder management skills and track record
- Ability to simultaneously manage multiple projects and prioritize appropriately
- Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch everyday, along with snacks
- Commuter Benefits
- Convenient Soho Location
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
Job Applicant Privacy Notice
Top Skills
Similar Jobs at Zocdoc
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
