Lifecycle Marketing Leader

Role Overview

FuturHealth is looking for a Lifecycle Marketing Leader to lead our end-to-end customer journey strategy—from onboarding to reactivation. This person will be responsible for architecting lifecycle programs that deepen engagement, increase retention, and grow customer lifetime value (LTV) through CRM, email, SMS, push, and loyalty touchpoints.

This is a highly cross-functional, high-impact role that brings together creative, data, and product thinking to ensure our communications drive long-term relationships with our members. You’ll work closely with the Creative Campaign Manager (who owns execution), and collaborate across growth, product, and analytics teams to optimize key lifecycle touchpoints and reduce churn.

What You'll DoStrategy & Journey Design

• Own the full customer lifecycle strategy: onboarding, activation, retention, and reactivation
  
• Map and optimize lifecycle touchpoints across email, SMS, push, and other owned channels
  
• Define and measure the success of lifecycle stages using LTV, churn, retention, and engagement metrics
  
• Drive personalization and segmentation to create targeted journeys across cohorts and use cases
  

Collaboration & Execution Oversight

• Partner with the Creative Campaign Manager to bring strategies to life through well-executed campaigns
  
• Collaborate with Product, Growth, and Performance Marketing to align messaging across product surfaces and paid media
  
• Coordinate with Data & Analytics teams to build predictive churn and re-engagement models
  
• Support experimentation and A/B testing within the lifecycle funnel
  

Customer Insights & Continuous Improvement

• Leverage behavioral data, NPS, support feedback, and engagement patterns to optimize lifecycle content
  
• Develop loyalty and reactivation strategies for high-value and at-risk customers
  
• Implement feedback loops to continuously refine the journey and drive deeper customer connection
  

What You Bring

• 8+ years in lifecycle, CRM, or retention marketing roles in B2C, DTC, or subscription-based businesses
  
• Proven success architecting multi-channel customer journeys that drive measurable business outcomes
  
• Deep experience with email/SMS/push platforms (e.g., Iterable, Braze, Klaviyo) and customer data tools (e.g., Segment, Amplitude, GA4)
  
• Strategic mindset with the ability to translate data into actionable segmentation, targeting, and message strategies
  
• Comfort in a fast-paced, collaborative, highly iterative environment
  
• Exceptional communication and stakeholder management skills
  

Preferred

• Experience in health tech, consumer wellness, or regulated industries
  
• Familiarity with HIPAA-compliant messaging practices and retention strategies
  
• Background in behavior change, habit-forming design, or loyalty programs a plus

The pay range for this role is $139,000- $163,000 total compensation package. We offer a competitive salary package and may include variable compensation such as bonus and equity. Actual compensation is based on factors such as the candidate's location, skills, qualifications, and experience.