Lifecycle Marketing Lead (B2B2C), APCM

Cadence Solutions is hiring a Lifecycle Marketing Lead to build and scale patient and provider journeys for our Advanced Primary Care Management (APCM) business. This is a critical 0→1 role focused on rapidly scaling patient enrollment, provider adoption, and sustained engagement. You’ll work cross-functionally to design journeys, deploy messaging, and run experiments that drive action at every step. This role is ideal for a strategic operator who thrives in early-stage environments—someone who can craft a vision and then roll up their sleeves to build it with speed and scrappiness.

WHAT YOU’LL DO:

• Design and scale high-impact Patient & Provider journeys.
• Architect and launch multi-channel marketing strategies (email, SMS, live calls, printed materials, web touchpoints) that engage both providers and patients from first contact through long-term program participation.
• Build and automate lifecycle journeys that improve enrollment conversion, reduce friction, and support behavior change.
• Identify blockers in the patient and provider experience and create targeted messaging to drive onboarding, activation, and retention.
• Collaborate with Product and Clinical teams to embed lifecycle touchpoints into real care workflows—ensuring that marketing complements and extends the patient and provider experiences.

Build from Scratch 

• Design and implement the foundational infrastructure: journey maps, engagement playbooks, messaging libraries, and experimentation frameworks.
• Operate across strategy and execution—acting as both architect and hands-on campaign owner.
• Set up systems for measurement, automation, and QA with a startup mindset (optimize for speed, learning, and leverage).

Test, Learn, and Scale What Works

• Own a high-velocity experimentation roadmap: test messaging, timing, formats, and segmentation to uncover what drives action.
• Partner with data and product to generate insights and translate them into improved campaigns.
• Move quickly from MVP to scale—knowing when to test scrappy and when to harden for growth.

Collaborate to Move Faster

• Serve as the lifecycle and engagement lead across Product, Clinical, Data, Creative, and Provider Relations workstreams.
• Ensure that every touchpoint—whether to patients or providers—is clear, compassionate, and aligned with brand and clinical standards.
• Coordinate with internal stakeholders to manage dependencies, share learnings, and create a cohesive journey across audiences.

What Success Looks Like

• Rapid enrollment scale: Significant increase in patient onboarding within weeks of new program or geography launch.
• Workflow-driven provider engagement: Higher rates of provider adoption and retention as well as seamless integration into care operations.
• Improved patient outcomes: Lifecycle touchpoints that contribute meaningfully to activation, engagement, and care coordination.
• Insight-led iteration: Clear measurement of what’s working and a plan to do more of it—fast.
• Flawless execution: Every campaign delivered on time, personalized, QA’d, and compliant.

WHO YOU ARE:

• 8+ years of experience in lifecycle, CRM, or growth marketing—preferably in healthcare, healthtech, or B2B2C environments.
• Demonstrated success building marketing programs from scratch and scaling them with limited resources.
• Experience managing multi-channel marketing strategies across email, SMS, live outreach, and printed collateral.
• Comfortable with marketing automation platforms (e.g., Iterable, Braze, HubSpot) and collaborating with Ops or Engineering partners.
• Sharp analytical skills—you love forming hypotheses, digging into data, and proving what works.
• Skilled communicator who can align teams across Product, Clinical, and Operations.
• A builder and doer who thrives in ambiguity and is motivated by mission.
• Deep empathy for older adults and patients navigating care—along with the providers who support them.

WHO WE ARE:

We move fast, raise standards, and own outcomes. We hire drivers, not passengers – people who take initiative, solve problems, and sweat the details because lives depend on it. Momentum matters in healthcare where slow decisions cost lives. At Cadence, we set a high bar and back each other relentlessly to clear it. If you’re ready to do the best work of your career and make a real impact in healthcare, join us.

WHAT YOU’LL GET:

• Autonomy to tackle big, complex problems that matter
• An opportunity to improve lives every single day
• A chance to shape a category‑defining company at scale
• Medical, dental, and vision insurance
• Competitive total compensation and meaningful equity
• TelaDoc (virtual primary care)
• National and local discounts powered by TriNet
• Unlimited PTO and paid holidays
• Remote equipment setup and home office stipend
• Paid Parental Leave
• 401K and 401K match
• Charitable Donation Match program
• Expected compensation range: $140,000 to $170,000 annual base salary
• Location: Remote