Licensing Manager

Description
Remote/Hybrid: This role is based REMOTE but if you live within a 50-mile radius of Warren, MI - Cadillac Tower you are expected to report to that location three times a week, at minimum. This job may be eligible for relocation.
We are seeking a dynamic Branded Licensing Manager to lead the development and execution of licensing strategies that elevate our brand presence in culture while driving measurable revenue growth. This role will identify and secure licensing opportunities across fashion, lifestyle, entertainment, and consumer products that align with our brand values and strengthen our cultural relevance.
The ideal candidate is equal parts strategist and dealmaker-someone who understands how to position a brand in today's cultural landscape, can negotiate impactful licensing agreements, and knows how to translate partnerships into long-term business success.
Key Responsibilities:

• Develop and execute a comprehensive licensing strategy that increases brand awareness and generates new revenue streams.
• Identify, evaluate, and secure licensing partnerships across various categories including but not limited to apparel, accessories, lifestyle products, videogames, entertainment, and collaborations.
• Build relationships with licensees, ensuring alignment with brand vision, tone, and standards.
• Manage contract negotiations, royalty structures, and performance metrics to maximize profitability.
• Collaborate cross-functionally with marketing, merchandise, product, legal, and finance teams to activate and manage licensing programs.
• Monitor market trends, cultural movements, and competitor activity to identify new opportunities for brand growth.
• Track licensing performance, report on revenue impact, and recommend optimizations.
• Ensure brand integrity and continued elevation across all licensed products and experiences.
• People Leader:
  • Responsible for leading a team that manages royalties, merchandising, brand protection and contracts
  • Develop team members to enhance skillset

Qualifications:

• Bachelor's degree required; Marketing, Advertising, Business, or a related field preferred
• Minimum of 7-10 years of experience in licensing, merchandising, project management
• Proven performance with licensing is a must
• Proven experience in managing large-scale partnership agreements preferred
• Strong understanding of both licensing, gaming, diecast and apparel preferred
• Prior leadership experience, effective communicator, and strong project management skills
• Ability to work in a fast-paced, dynamic environment with multiple internal and external stakeholders
• Experience in cross-cultural communication and a strong understanding of global market nuances
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

Compensation:

• The expected base compensation for this role is: ($124,200-$194,300). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

This position requires the ability to legally operate a motor vehicle on a regular basis. A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

• #LI-MO1

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