Lead, SMC Customer Insights, Level 5

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a strategic and hands-on Customer Insights Lead to join the SMC team at Snap Inc. In this role, you’ll lead research and analytics initiatives that fuel our sales teams with deep, vertical-specific insights, and product-sales recommendations.

You’ll drive end-to-end execution of insights projects across industry verticals, distilling complex data into clear, actionable outputs that strengthen go-to-market strategies and sales narratives. This is a great opportunity for someone with a strong background in B2B research and analytics in the technology space, who enjoys working cross-functionally, and is passionate about delivering insights that move the business forward.

The role reports to the Head of SMC Insights and will partner closely with Sales, Growth, Marketing, Business Development (BD), and Data Science teams.

What you'll do:

• Develop Vertical Insight Narratives - Build compelling, insight-driven narratives that help the SMC Growth, Sales, and Business Development (BD) teams craft stronger, more relevant sales pitches tailored to each advertiser’s category (e.g., education, e-commerce, retail) and target audience on Snapchat.

• Support BD Outreach with Credibility-Boosting Insights - Partner with BD teams to inform cold outreach with data-backed, vertically-specific insights that increase the credibility of our sales pitch. 

• Translate Advertiser Objectives Product Recommendations - Work closely with cross-functional teams to identify the right product feature mix for each advertiser type based on their objectives (e.g., awareness, leads, purchases), audience segments, and industry vertical.

• Synthesize 1P and 3P Data into Actionable Outputs - Combine internal data (e.g., campaign performance, Snapchatter behavior), external data sources (e.g., GWI), and strategic intuition to craft tailored insights that are timely, actionable, and easy to activate.

• Operationalize Scalable Insight Production - Build repeatable frameworks to generate insights that can be scaled across key regions and verticals. Create templates and tooling where possible to accelerate turnaround for Sales, Marketing, BD teams, and Events.

• Engage with Cross-Functional Stakeholders - Serve as the point person for Marketing, Sales, and BD teams on insight needs. Translate business questions into research briefs, prioritize efforts based on impact, and ensure timely, high-quality deliverables.

• Elevate Go-To-Market Materials with Tailored Deliverables - Support the creation of one-pagers, pitch decks, and vertical strategy narratives by embedding insight rigor and tailoring content to advertiser-specific contexts.

Knowledge, Skills & Abilities:

• Experience with data analytics, and quantitative & qualitative research methodologies in the B2B technology space.

• Familiarity with audience and industry insights platforms like GWI, Mintel, etc.

• Hands-on experience with tools like Qualtrics.

• Ability to present and brainstorm research findings with both technical and non-technical/business audiences.

• Ability to connect the dots between disparate sources and think strategically about how recommendations will impact the go-to-market strategy.

Minimum Qualifications:

• At least 8+ years of experience conducting B2B research in technology space, with focus on go-to-market and sales teams

• Proficiency in SQL and/or Python/R for analysis and data visualization

• Bachelors degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field or equivalent years of experience

Preferred Qualifications:

• Masters degree in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science

• Experience with quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)

• Experience in evaluating, negotiating, and working with external research vendors

• You are able to demonstrate critical thinking beyond business requests

• You enjoy collaborative work in a dynamic, data-driven and creative environment

If you are passionate about customer experience, have a strong track record of conducting research for advertiser-facing workflows, we encourage you to apply for this position.

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $190,000-$284,000 annually.

Zone B:

The base salary range for this position is $181,000-$270,000 annually.

Zone C:

The base salary range for this position is $162,000-$241,000 annually.

This position is eligible for equity in the form of RSUs.